List Building – How to Connect with Subscribers – Part II

In part one of this three part series I shared my first rule when it comes to my business and working with subscribers and clients. As an online marketer who specializes in list building, connecting with your list is critical.

So in his article I will touch on my second rule… Rule #2 – Add Value.

Deliver value in all that you do. Value added.

Value that says …This is worth it and I have put the time and money into it for you, my subscriber.

Value that speaks quality – whether it is free or purchased products or services.

Valuable content that your subscribers can use and implement in their lives.

Not rehashed, overused, repurposed and regurgitated content that has been used so many times that it looks like an old shop rag.

And it is not about adding bonuses to the sales letter page so your subscriber jumps for his or her bankcard.

It’s about value that raises the bar and sends a message that you deliver quality.

Because when you look at your business, yes I am back to that again – your business;

you need to realize that the people on the other end of the connection are looking for value.

They want and desire value and if you offer it to them in more than one way then you will find subscribers turning into clients

I believe it is very important that you as a business owner make every effort to create value in all that you do.

Whether it is list building, email marketing, an offline enterprise or maybe some other kind of online venture.

The value you add will make the difference.

Stay tuned for Part III in this series about how to connect with subscribers.

Dave Krygier
Publisher

PS- Need some help with developing your list – check out The List Building Guide.

List Building – How to Connect with Subscribers – Part I

When it comes to list building you need to connect with your subscribers and clients.

This three part series is about the three rules that I employ in my business. The reason I have these rules is to keep myself accountable to you my subscriber and client.

My rules are simple and the first one is to Be Real.

Yes, Rule # 1 is to Be Real.

This is not the normal run of the mill series about attracting new subscribers, or how to convert and increase sales. This series is about how develop, cultivate and connect with the people on your list.

So let’s begin…

Some marketers I’ve run across in the last five years seem to think that connecting with the people on the other side of the computer screen is just a pain in the you know what. They hide behind their websites and avoid any kind of contact with their subscriber and client.

Recently as I was doing research for a project I came across some very well written content but the writer (marketer) chose to hide his or her identity on the article page, and even on the associated blog site.

The funny thing is that this individual seemed to be working on developing a list of subscribers, so why would he or she hide and avoid contact?

This strategy might work for certain web based businesses, say if you are in content or CPA marketing, but when it comes to building a list of subscribers, why would you make it difficult for your ‘customer’ to connect with you?

This immediately brought up a red flag and put up a barrier that lead me to be very cautious.  So this marketer lost a potential subscriber and who knows maybe I would have become a client if the products offered met one of my needs.

This brings me back to the point about my rules…

Even though we are marketing our businesses through a web-based model, it is still important to create the connection and be real. We humans have a built in desire to connect with other human beings.  So hiding behind web pages and avoiding contact is breaking my rule about being real.

It’s one thing to squeeze the searcher at your squeeze page. It is very obvious and the searcher has options. They can opt-in, save the page or hit the back key.

It’s entirely another to hide and avoid contact – especially if you are in the business of building a subscriber and client list.

Rule #1 – Be real. Being real helps you to better connect with the people on your list because list building is really about the relationship. The connection.

I’ll dig more into rules #2 and #3 in parts two and three of this series.

Stay Tuned,

Dave Krygier

Publisher

PS- If you are thinking about building a list of subscribers or are already in the process of doing so and haven’t picked up a copy of my List Building Guide, go get yourself a copy here.

 

The List Building Mindset

List building in the online world is a wonderful thing if you have all the pieces of the puzzle and know how to put the puzzle together. One of the most important pieces of this puzzle is the ‘mindset’ that you need in order to develop and build your business.

Now I refer to this as the ‘list building mindset’ but really this works for all small businesses.

The bottom line is that you are running and operating a business, unless of course you have decided that building a list of subscribers is for philanthropic reasons or just a hobby.

This article is written from the business perspective and is focused on the mindset that the  business owner needs to have.

So first you need to ask…

Do I have the mindset of a business owner or an employee?

Maybe you already have a business mindset and understand what it takes to build and develop a successful business?

Maybe you have never been in your own business and this is your first go at it.

Here are three things or what I’ll call components that you need to put in place in order to build your business:

#1  There is no get rich quick here. You need to do the work and put the pieces of the puzzle together just like any other business. It needs to be a do whatever it takes attitude.

#2  You need to have a long-term mentality. In other words – you need to understand that it is going to take time to bring in enough subscribers, so you can convert them to actual paying clients. Building a list of subscribers and monetizing it takes time. It is not poof and the money shows up.

Note: You can see some success right out of the gate, but it all depends on how you position yourself, the product or service you are offering, the market you are in and the kind of traffic that you send to your pages.

#3 You need to have ‘The Why’ solidified in concrete, so when frustration, delays, issues, complications and life in general gets in the way, you still keep moving forward. The Why is your goal(s), long-term and short – term.

If any one of these components are off kilter or out of line, then you may not make it.

So ask yourself, “why am I building a list of subscribers?”

What’s the purpose?

Is it to be free from a job you don’t like?

Is it to have part-time income?

Is it to pay off debt?

Is it to support a church or charity?

Is it to run your own business on your own terms?

What exactly is it? What is your why for building a list of subscribers and clients?

So, with all that said…Are you willing to do the work?

Are you willing to take the necessary steps to put all the pieces of the list building puzzle together so you can have a successful business?

The mindset that you have will determine if you are going to make it.

The mindset needs to be – I am going to do whatever it takes to get the work done, so my business is a success and continues to grow.

The mindset needs to be – I am a business owner and what I offer to my subscribers is the best information, products and services available.

I hope this all makes sense, because your mindset will determine if you are going to make it and build your business or stay in whatever it is you currently do.

For more information on list building and how you can develop your business, check out The List Building Guide.

To your continued success,

Dave Krygier
Publisher

List Building Online

Have you been searching for the ideal online business but are not sure which opportunity or venture is best suited for you?

With all the opportunities to make an income online how does one choose which type of business is the right fit? Which online business really works and can you make money, if you put the time and energy into developing the business?

The questions you need to ask are:

Do you want to create and market your own products and services?

Do you just prefer to market someone else’s products or services?

Or maybe you would like to combine the two and mix it up?

After you have determined which of the options I listed out above works for you then maybe, just maybe, there’s one option you might consider…

Building a list of subscribers or what is referred to as list building online.

List building online is just one of the many ways that you develop a web based business.

The great thing is that you can do it from the comfort of your own home, on the beach, at the lake – all you need is a computer and Internet connection.

It has its plusses and minuses, positives and negatives, just like any business.

But if you are a specialist or have a talent or already know about a particular subject or topic, then list building may be just what you are looking for.

Here are the basics:

1. Find a niche (market) that has a need. This is called research. Maybe you already know what this is and maybe you don’t.

2. Once you determine the niche and market you are going to go into, then you set up a dedicated landing page called a squeeze page along with an email auto-responder account.

3. Then you drive traffic to the page and if the searcher/visitor is really interested in what you have to offer, they will subscribe and opt-in to your list.

4. Once they are subscribed, you offer them quality content along with quality products and/or services.

5. Some subscribers convert into buyers and the list owner makes a sale.

Simple concept but it takes work. And don’t let anyone tell you that it doesn’t.

Yes, list building takes work but this work is work that can pay off in the long run, if you know how to set everything up properly and put all the pieces of the puzzle together.

If you want more information about building a list online – check out The List Building Guide here.

To your online success,

Dave Krygier
Publisher

 

List Building & The Relationship

How can you grow your small business and build stronger relationships with prospects, subscribers and clients?

This article about list building and the relationship might give you some insights.

No matter what area of business you are in, the relationship you have with other people always comes into play. This even applies if you are working in an isolated area and the type of person that considers yourself an introvert or hermit.

It makes no difference what profession you are in – small business, big business, self employed – online or offline. You communicate with people and if you are in the business of building a list of subscribers and clients, then communication is vital and the relationship is built on levels of trust.

The Art of the Relationship is just that, it’s more of an art than science.

There are skills to learn and building solid relationships has a lot to do with communication. Some people are better at communicating than others. It’s understanding how to help some one get what they want. Finding out what their motivation is.

So my question to you is how do you communicate with your subscribers and clients?

Are you just selling, maybe sharing a little bit of content or a mix of both?

Selling alone is not the answer to building a responsive list. Because if all you do is sell, people will turn the other way and unsubscribe.

You need to offer high quality content and mix it in with your sales pages and offers. Write the content that you would want to read. And make it so attractive that the subscriber is excited to read your next message.

Your subscribers are the lifeblood of your list building business. They are the reason you have a business and learning to communicate with them is vital to your success. So develop the relationship with your subscribers and offer them products and services that they need and your business should grow as your list grows.

As I’ve said in past articles, posts and commentary – be real, add value and be available to your subscribers and clients.

If you want to learn how to further develop a business by developing a subscriber and client list, go get yourself a copy of The List Building Guide and get started today.

Dave Krygier
Publisher

List Building Basics 101

When it comes to Internet marketing there are many different ways to build and develop a business, but one way that can bring long-term results is the business of list building or what some refer to as building a list.

The ‘List’ is basically comprised of subscribers who have an interest in a particular topic or subject that the person specializes in.

The list itself is managed through an email auto-responder that the list owner develops and creates messages. These messages should be designed to communicate and connect with subscribers as they opt-in and subscribe to the list and offer products and/or services for purchase.

One great thing about building a list is that you don’t necessarily need a fancy website. All you need to get started is what’s called a squeeze page and then an email auto-responder account.

There are three main Benefits to Building a List of Subscribers:

  1. The ability to directly communicate with the subscriber as often as desired. (Versus offline where it’s generally cost prohibitive)
  2. The ability to sell the subscriber any kind of related products and services –either self-produced or someone else’s. These products and services can be digital or physical.
  3. The database of subscribers can be looked at as an asset of sorts – but only if maintained and monetized.

The interesting thing about list building is that it is possible to specialize in a niche and focus on specific sub niches where by searchers are attracted to the particular business, service, product or information.

Whether the list owner chooses to diversify or focus in on a particular product, subject or topic it makes no difference.

What is important is to only write & post quality content and then combine this with quality products and/or services.

To learn more about how you can develop a list of subscribers, check out the latest list building guide.

To your online success,

Dave Krygier
Publisher

Lead Generation Strategies for Small Business

I was recently listening to a recording by several legendary direct marketers and it made me again realize how the web has transformed direct marketing and the way we sell.

If you are an offliner, that is a business owner who runs and operates a business that is dependent on revenue from existing offline customers and prospects; one way you can accomplish this is by combining offline direct response marketing tactics with online resources like webpages and email.

This lead generation strategy is really great for new and established solo-practitioners and partnerships where there is limited time to develop new business.

Here are a few examples of how you can take advantage of this strategy:

  1. Create and mail a personalized letter to an existing list of prospects and include a URL (webpage) in your copy. This URL leads to a landing page or even a squeeze page where you can capture the prospect and bring him or her into your world.
  2. Create and mail three to four different postcards to a new list of your prospects  existing prospects.  The idea here is that you send the cards over a period of weeks and/or months. The cards can tell a story, make an offer or be the door for the prospect to receive information.
  3. Create several lead generating ads that are posted on local media sites and in printed publications. These ads should have different headlines and copy so you can test to see which ones pull the best and attract the most visitors.

The important thing about this offline to online strategy is that you understand about directing the prospect to an online webpage and/or web form that offers a phone number plus an email opt-in sign up form.

In addition to this you should spread out the campaigns over a period of weeks and maybe months depending on the size of your company and capacity to handle new inbound calls and emails.

Lastly – make sure to track all that you do. This is one of the most critical aspects of the offline to online lead generation strategy. Because if you are going to develop different lead generation strategies, then you need to be able to tell which ones work and which ones don’t.

Want to learn more about attracting new leads and building a list of subscribers, take a test drive with The List Building Guide.

Dave Krygier
Publisher

Online List Building – Part II

One of the hardest transitions is for a person who has a job to start into their own business. Why – because usually the person’s mentality is one that says I work for someone else and receive a paycheck for the job that I do.

In order to make the transition, especially so online, he or she has to break the ‘job’ mold and change his or her thinking to that of an entrepreneur.

Breaking this mold, better known as thoughts and habits, can be somewhat difficult, especially for the person who has had it programmed into their mind that working for someone else is how you make money.

Making a go of it in an online business is no different. If you choose to start a business online – then you need to think as an entrepreneur, a small business owner, who is running and operating his or her own enterprise.

Here’s the conversation between two friends as they banter back and forth about ways to make money online. Joe is the instigator. He’s the guy who has all the answers but hasn’t done one hour of work yet. He’s just been searching and looking and searching and all he’s developed are opinions.

Let’s listen in as these two friends discuss one way of building a business online and that’s with a list of subscribers:

“Develop a List?” – Joe’s friend Larry says…

“Why?” responds Larry.

“Because you can make a lot of money,” Joe says.

Then Larry asks, “How do I do that with a list, and by the way, who’s on this list?”

To this Joe answers, “People. People are on your list.”

And the conversation continues until Joe’s friend Larry decides that he’s going to check out how he can build a list.

So this leads back into today’s topic of Online List Building.

Building a list is a simple concept: 

  1. Determine what market(s) you are going to be in.
  2. Research to find out what kinds of needs there are and how you can fill them.
  3. Setup a squeeze page with a lead capture form.
  4. Setup an email auto-responder and write messages to your subscribers.
  5. Offer a product or service to your subscriber and convert them into buyers.

Rinse and repeat…

Is building a list work? Yes, just like any other business it takes work. Is list building for everyone, the simple answer is no. But for the entrepreneur, list building can be a way of developing a long-term business that continues to grow over time.

All things considered, building a list of subscribers and clients is a great way to develop your own business. But like any business, it takes certain things to make the business productive and profitable.

If working online and building a list of subscribers is something you want to pursue, check out this list building resource and get your business moving in the right direction.

To your success,

Dave Krygier
Publisher

Online List Building Basics

Why build a subscriber list versus other methods of online marketing?

If you’ve been around online marketing for any length of time you’ve heard that the money is in the list. The truth of the matter is that the money (or profit) is in the product or service that the person (buyer) on the list purchases.

As a list builder you only make money when subscribers purchase products and/or services.

Other methods of online marketing or online businesses are more or less transaction related and may or may not have a list component included in the business model. These models can work really great but if there’s no subscriber list then you are not able to resell the buyer.

When it comes to building and developing a list, the one thing to remember is that you are in business and the list is the vehicle to connecting with the buyer.

If you connect with the buyer then they will most likely stay on your list and continue to purchase. But only if you continue to further the relationship and then offer something of value that the buyer is in need of.

Here are three things to consider when it comes to building your subscriber list:

  1. First you must develop your own email list of subscribers. In other words this is your own list, not one that you purchase or barter or trade for. The subscribers are ones that you attract and cultivate.
  2. Second – you must have an email auto-responder account. If you don’t already have an auto-responder and you are serious about building a list, then I recommend that you set one up as soon as possible.
  3. Third – you must have something to offer the searcher/visitor when they arrive at your website. Whatever it is you decide to offer (an e-book, report, guide, audio, video, etc…), make sure it is quality and offers value.

You need to have patience because you won’t build a list in a day. It takes time.

With all that said, list building isn’t for everyone and it might not be for you.

If you want to learn more about how to build an online subscriber and client list, check out the list building guide.

Dave Krygier
Publisher

List Building with Affiliate Marketing

This article is an overview of using affiliate products and/or services in your list building efforts.

List building or what is commonly referred to as building an online email list is one of the many options you can take advantage of as an online marketer.

Affiliate marketing is generally referred to as selling someone else’s product or service. The product or service may be offered by an individual, a small company or large corporation.

For someone who is building a list of subscribers, affiliate marketing is one option for generating revenue.

How the process works…

First the searcher subscribes to your list and then you place affiliate products in the follow up emails. Another way is to have the searcher subscribe to your list first and then redirect them to whatever affiliate product or service you are marketing.

The great thing about affiliate products and services is that you don’t have to produce and create any of the products or services. All you do is send your subscriber to the affiliate offer (usually a sales or landing page) and then when your subscriber makes a purchase, a commission is then paid out.

There are a lot of different ways to make an income with affiliate marketing. Doing so through the process of list building allows you one big benefit and that’s the simple fact that you have the subscriber in your database, versus just sending them directly to the affiliate offer.

One other thing to mention here is that you need to make sure that the affiliate products are related to the list that your subscribers are receiving information from.

If the affiliate offer doesn’t have anything to do with what you are sharing with your subscribers, then your conversion rate will most likely be much less than if the affiliate offer (product or service) directly relates to the information you share with your subscribers.

So choose your affiliate products and services carefully and make sure you test and track all your pages and advertising.

Thinking that affiliate marketing may be for you but you and that building a list with affiliate products or services sounds like the way to go?

Here’s another resource that might be helpful in your list building efforts – List Building Guide.

Enjoy,

Dave Krygier
Publisher