In part one of this three part series I shared my first rule when it comes to my business and working with subscribers and clients. As an online marketer who specializes in list building, connecting with your list is critical.
So in his article I will touch on my second rule… Rule #2 – Add Value.
Deliver value in all that you do. Value added.
Value that says …This is worth it and I have put the time and money into it for you, my subscriber.
Value that speaks quality – whether it is free or purchased products or services.
Valuable content that your subscribers can use and implement in their lives.
Not rehashed, overused, repurposed and regurgitated content that has been used so many times that it looks like an old shop rag.
And it is not about adding bonuses to the sales letter page so your subscriber jumps for his or her bankcard.
It’s about value that raises the bar and sends a message that you deliver quality.
Because when you look at your business, yes I am back to that again – your business;
you need to realize that the people on the other end of the connection are looking for value.
They want and desire value and if you offer it to them in more than one way then you will find subscribers turning into clients
I believe it is very important that you as a business owner make every effort to create value in all that you do.
Whether it is list building, email marketing, an offline enterprise or maybe some other kind of online venture.
The value you add will make the difference.
Stay tuned for Part III in this series about how to connect with subscribers.
PS- Need some help with developing your list – check out The List Building Guide.