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How to Increase Traffic to My Retail Business…

Have you been asking yourself how do I increase traffic to my retail business? Or how do I increase traffic to my business so I can increase sales and keep the doors open?

The question comes up frequently and it doesn’t usually come from the owner who is seeing double digit increases in sales. It’s usually coming from the small business owner who is laying awake at 2am asking herself, “how do I increase traffic to my retail business and keep it affordable?”

I recently ran into a business owner who obviously needed help but was not going to let anyone from the outside step into his world.

It always amazes me when I run into a small business owner who has been at it for years, and they say the want to increase traffic to their retail business, yet they can’t market themselves out of their own backyard let alone front yard! Yet he or she continues on down the path of struggling and fighting to keep the doors open.

In this particular case the owners were all over the map and spending money that wasn’t necessary and real a drain on their finances.

Increase Traffic to Your Retail Business

So if you are you looking to increase traffic to your retail business then the #1 Thing you must do is look at all the marketing angles. If this is a challenge, then hire a professional to help you look at all the angles. This way you can identify the ones that really work, and those that need to be left behind or fine tuned to help increase traffic.

In today’s web environment you have to look at the entire picture. Maybe you have a large customer database but are not engaging people with mobile or email?   Why? Is it frustration? Confusion? Or simply a lack of knowledge and the ability to connect the dots and make the technology work in your favor.

Increase Retail Traffic with Web-Oriented Tools

If you are like so many retailers these days, the web is one big headache. Constant changes. Constant issues. Constant needs for updates, etc… And on and on the list goes.

The thing is, web-oriented tools can help to increase your retail traffic if you are using and testing with the right tools.

Tools like the QR code, URL Shortners and Short Videos can help you Track, Generate and Increase Traffic to Your Retail Business.

People are also using mobile more and more, so if your business is not mobilized (on and for the web), chances are you’re just hurting yourself and the bottom line of your business. So get busy and get mobile pronto!

Ultimately you need to attract and engage with people (your target audience for your retail business) on the web when they search and research by typing or speaking the keywords for your type of retail business. This will then lead to more traffic to your web properties, phones, emails and physical locations.

And if you want to know how I increased traffic to my retail business, Visit Secrets of The Tiny Store to find out more.

To your traffic driving success,

Dave Krygier

PS – BTW – increasing traffic to your retail business is much easier today with all of the online tools and content creation available, so make sure to review and evaluate all of your resources.

Traffic for List Building – Part III

As I dig deeper and deeper into this topic of traffic for list building, please understand that there are so many different ways to drive traffic to your website and squeeze pages. In part three of this three part series I am going to give you some insights about where to find your buyers so you can use targeted traffic to bring them to you.

By the way – if you missed Traffic for List Building Part One and Traffic for List Building Part Two, click on the links and then you’ll have a clearer picture of what I’m writing about in this article.

My main focus in this article is on the buyer. Focus on your buyers.

Focus on your buyers and ask yourself the following questions:

Who is he or she? Where do they hang out? How old are they? What are their interests in your niche or subject? Is there any other information to be had about this person?

You see these are important questions and you need to narrow your focus and do some research in order to find these people. Remember, they are people, just like you and me and they have needs just like you and me.

The example I am going to use here is if you are in the niche that has to do with organic gardening and specifically how to setup and grow an organic garden.

If organic gardening is your specialty, then you are looking for buyers who have an interest in organics not traditional methods. This is where you start, with organics. Then you dig deeper and find out what’s hot in the organic marketplace and how it relates to setting up and growing an organic garden.

Now I can keep going but hopefully you see where this is leading and brings us back to targeting the buyers and bringing them to your website or squeeze page. Once you know who the buyers are, then you can develop and implement a traffic strategy that brings them to you.

Maybe that strategy is based on content and search engine optimization?

Maybe it has to do with pay per click and banner advertising?

Whatever method you choose – research and do some testing before you take the plunge and make sure that your traffic is targeted so you will have subscribers who are really interested in your niche.

For more …..info about how you can supercharge your list building activities, check out the List Building Guide and also receive list building tips, tactics and strategies.

Dave Krygier

Traffic for List Building – Part I

Traffic, Traffic, Traffic. One of the hottest and most debated topics online.

For list building – traffic is key. But traffic for list building has to be the right kind of traffic.

So I felt it best to use offline examples to show you four different kinds of traffic and how they relate to online methods:

  • City traffic can be massive if you are positioned in the right area.
  • Freeway traffic can bring massive quantities but only at certain times of the day.
  • Suburban traffic is much more targeted and can bring very qualified prospects.
  • Rural traffic is somewhat targeted but you need to be able to capture the prospect.

Each one has it’s own patterns and volumes.

The commonality amongst all the above options is that you need to capture the prospects attention, hence different methods work for the different kinds of traffic.

For years the saying in retail was location, location, location…and depending on your location determined what kind of traffic you received.

The beauty of the web is that you can dial in just about any kind of traffic that you want and along with the right amount.

The question you need to ask is, what kind of traffic do you want? Massive quantities but un-targeted or lessor quantities but more targeted. This all depends on your niche(s) and needs.

Here are four of the many online traffic sources you can use to build your list:

  • Pay-per-click can be turned on & off – which works great for some marketers.
  • Banner Ads work great and can bring tons of traffic, if you are positioned well.
  • Articles work like a charm for targeted traffic, especially if you like to write and already have knowledge about your subject and market.
  • Videos can bring searchers who are very targeted and have interest in specific niches, products, services and information.

Traffic for list building all comes down to ROI. Is the traffic bringing you ROI or is it just TOE (tons of eyeballs)?

Return on investment is the key. Without ROI, you are spinning your wheels. So make sure you test your traffic sources and work towards ones that produce ROI.

Tired of spinning your list building wheels and want to finally get some traction? This might be just what you need…check it out here: List Building Strategies & Tactics