Many times over the past 28 years I have seen small business owners who have been so strong willed and independent that they continually struggle within their business only to create one big mess after another. And thus they leave a trail behind them and accumulation of misfires, mishaps, losses and frustration.
Here’s a comment from the diary of one that has lived in the small business trenches for almost three decades… “While you serveth thy client bewareth of the cobwebs, spiders, rusty nails and cracked beams in the basement of marketing that may cometh back to make your work that much more difficult and frustrating ,” – as quoted by The Small Biz Mechanic.
Ok – enough of the commentary, let’s be honest and look at the basics:
1. Some owners are great at sales.
2. Others are great at operations.
3. Some owners are great at finance.
4. While others are great at customer service.
5. Some are even great at marketing, although this seems to be a rarity, especially in this current time of transition to the web.
So with that said – Let us Face the Facts right now!
You are not great at everything. It’s a simple fact and you need to face it and acknowledge it. Pure and simple. Plus once you peal back the layers and come to the realization that you’re not ‘super business man’ or ‘super business woman’, maybe you’ll have an honest sit down with your partner, spouse and/or staff and come to grips with these facts. If you don’t, then you’ll find yourself burning out and becoming less motivated to stay engaged in your enterprise.
Being in small business is tough enough these days without being your own worst enemy. How do I know this? Because I’ve battled it for many years and I see it in many of the privately owned small restaurants that take my money in exchange for good to great food and mediocre service.
I mean how tough can it be for a small café or bistro to put out great food and great service? Well it’s obviously a real challenge for many a small business owner because the Food Network has multiple shows running that are thriving on the mishaps and negligence going on in restaurant land.
I for one experience the ups and downs of these mom and pop café shops as I travel throughout the US and Canada, and it’s amazing to see how an owner and sometimes even a manager can be absent and no where to be seen during the lunch hour.
Great food will go a long way because word of mouth will bring people out of the woodwork, but if service is lackluster then the same word of mouth can put a damper on sales like a rainstorm at an outdoor wedding.
The bottom line…
Whether you own or manage a restaurant or some other kind of small business, work in your strength areas and leave the rest of it to other people who are good to great at the rest. And surround yourself with great people who are great at what they do.
Until next time,