Why build a subscriber list versus other methods of online marketing?
If you’ve been around online marketing for any length of time you’ve heard that the money is in the list. The truth of the matter is that the money (or profit) is in the product or service that the person (buyer) on the list purchases.
As a list builder you only make money when subscribers purchase products and/or services.
Other methods of online marketing or online businesses are more or less transaction related and may or may not have a list component included in the business model. These models can work really great but if there’s no subscriber list then you are not able to resell the buyer.
When it comes to building and developing a list, the one thing to remember is that you are in business and the list is the vehicle to connecting with the buyer.
If you connect with the buyer then they will most likely stay on your list and continue to purchase. But only if you continue to further the relationship and then offer something of value that the buyer is in need of.
Here are three things to consider when it comes to building your subscriber list:
- First you must develop your own email list of subscribers. In other words this is your own list, not one that you purchase or barter or trade for. The subscribers are ones that you attract and cultivate.
- Second – you must have an email auto-responder account. If you don’t already have an auto-responder and you are serious about building a list, then I recommend that you set one up as soon as possible.
- Third – you must have something to offer the searcher/visitor when they arrive at your website. Whatever it is you decide to offer (an e-book, report, guide, audio, video, etc…), make sure it is quality and offers value.
You need to have patience because you won’t build a list in a day. It takes time.
With all that said, list building isn’t for everyone and it might not be for you.
If you want to learn more about how to build an online subscriber and client list, check out the list building guide.
Dave Krygier
Publisher