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Month: March 2015

Best Ways to Market an Alternative Medicine Practice

In this article I’m going to share one of the best ways to market an alternative medicine practice or clinic. 

As a practicing alternative medicine professional you probably cry at the thought of spending money on traditional advertising, right? I mean spending your hard earned income on newspaper, magazine, TV and radio ads is about the last thing you want to do unless you like to see your name in lights!

And that’s where content marketing online comes into play and could be what catapults your business to the top of all the online local search results 

This may be one of the simplest things for an alternative medicine practitioner like yourself or it may seem like you’re getting a tooth pulled without any numbing medicine.

Best Ways to Market an Alternative Medicine Practice

Content marketing is one of the best ways that nutritional and alternative companies have attracted and connected with their target market. They have been doing this for decades. You already receive their physical and digital newsletters, mail and email that contains some of this valuable content. It comes from your suppliers, competitors and researchers. 

Due to all of this content available out on market today to alternative practitioners like yourself and the general public, you need to separate yourself from the crowd.

This way you can attract and connect with:

People who are looking for your kind of practice or clinic. 

People who want help and desire to get better and live more fulfilled lives without the need for toxic chemicals, drugs and foods that poison and weaken their bodies.

People who are searching for a new practitioner for their family or close relative. 

The bottom line: You can guess or you can test when it comes to marketing. Afterall, it’s your decision as to what you do with your practice/clinic and your money.

But I say, why waste money when you don’t have to? There are people who want what you have, yet have not connected with you at your practice or clinic.

You can spend money and not know what works when it comes to marketing or you can invest in one of the best ways to market an alternative medicine practice: quality content that connects you to people who actually want and desire your services.

Here are three ways you can connect with people who are buyers of services like the ones you currently offer:

  1. Publish quality written content with specific proof elements. 
  2. Create Original videos that attract and connect you with your target audience.
  3. Provide credible resources that your buyers can access.

But the key to really making content work in your favor is to have a content blueprint and outline that works as a a roadmap and guideline. Plus you need to create the quality content or have it created and distributed for you.

For more information about the best ways to market your alternative medicine practice, visit SBM and check out their content creation and marketing resources.

To your clinic’s success,

Dave Krygier
Publisher

How God Moments Can Change Your Life & Your Business

Today I’m going to take a different path in the land of Click and Mortar Blog. That path is one where I’m going to share about a spiritual topic called God Moments.

Maybe you believe in God and maybe you don’t. Either way, he is working all around us. And yes that includes your life, small business and all of the people you interact with each and every day.

I once heard a speaker call these ‘God Moments,’ so I figured I would share some from my life and lead off with a brief comment about a movie that we had experienced.

In this movie, God’s Not Dead, actor Kevin Sorbo portrays an atheist professor; whose past has led him to require all of his college students to literally disown whatever religion they believe in on their first day of attending his class.

This leads to many students following his instructions, but one student refuses to go this route and sets out to prove that God is not dead. And when I look at the last four words of this last sentence, they lead me to the moments that God has literally reached out and put someone in my path.

Some of the God Moments of my recent past look like this:

The connection with one of my mentors, Sean Mize, which eventually lead to Lester Wehyee.

The connection with business associate Chip Heady eventually lead to Bob Bowen, who as of this writing is currently with Holt International in Eugene, Oregon.

The connection with non-profit ministry evangelist Bob Bowen which has lead to so many different people including Melissa Williams and Tom Mehrer of Clean Compassion.

God Moments and CleanCompassion.org
God moments lead me to Bob and then to Tom at Clean Compassion, who is now connected to Lester in Liberia.

The connection with networking professional Barbara Olson at BNI, which eventually lead to other Godly people like Claudia Rumwell, The Senior Care Organizer.

The connection with pastor Randy Simon. More to come on this connection.

The message our pastor, Joe Wittwer, shares on Sunday’s at Lifecenter hits home in one way or another. And there is always a verse, a phrase or something said that communicates – “God’s Not Dead.”

And the list goes on and on.

Maybe you believe in God and maybe you don’t. Either way, he is working all around us. And yes that includes your small business or enterprise. Whether you want to acknowledge this or look the other way.

So I ask you my friend…

What kind of God moments are you in for? What kind of God moments have you had but you never really acknowledged them as such?

Will you be ready for your next God moment or will you let it pass you by?

Only time will tell and your life will record it.

Be aware, be thankful and look for the God moments in your life. Because God moments can change your life in just seconds.

Tomorrow we’ll return with our regularly scheduled posts having to do with the topic of driving traffic that converts into sales.

Until then,

Dave Krygier

Best Content Creation Strategy

Frustrated about how to create decent content for your website, blogs, social media sites and video channels? Have you been searching for the best content creation strategy and come up empty handed or with less money in your bank account and not much to show for it?

In my previous article about Content Creation I briefly mentioned the content blueprint. Today I’m going to clear the air and hopefully help you out of the muck and mire of content creation. This way you can work on your business, attract more qualified people and get more sleep at night.

Why am I hammering on this topic of a content blueprint and outline?

Because your best content creation strategy begins with a blueprint and outline. (Yes – I know I’ve covered this before in other articles)

It seems that more and more I get approached by companies that claim to be able to produce content and especially articles for blogs and social media. Yet no one has ever approached me with a content outline and best practices strategy.

I’ve been writing here on Clickandmortarblog.com since 2010 and the list of individuals and companies that have contacted us to provide content is longer than ever. Yet rare is the company that crosses my doorstep with a quality book of content that says – we get it!

The best content creation strategy means you have to come to grips with you are either able to create good quality content, direct someone else in house to do it, or have the ability to pay a team of writers and producers to get the work done. 

Anyway you look at it someone needs to create the content. You, your partner, your employees, your kids, or an outside professional.

I dealt with this with a client who struggled over a number of years to create quality content within their organization and was not using the best content creation strategy but jsut the opposite. It was an internal battle that they fought and eventually lost due no one on staff who had the ability to create and pull all of the content together.

They tried and tried and tried but in the end (or new beginning) it just wasn’t coming together the way they wanted it to and hence they wasted alot of time and lost revenues plus who knows how much money.

        The Best Content Creation Strategy for Your Small Business

It’s one thing to write a few articles and post them on your blog or website. It’s entirely another to research, interview, write, record, edit, and then publish content on a weekly basis.

When it comes to the best content creation strategy you must have a content outline or blueprint to work from and have a constant source of fresh content to pull from. Otherwise you’ll spin your wheels looking at the walls and windows of your office searching for things to say, write and record.  See where I’m going with this.

Once you have these two items, then you’ll need to make sure that you use the following Three Important Keys to Unlock the Rooms or Building of Buyers:

1. Relevent Content is what your prospects and customers want.  Content that has everything to do with your product, service or information and can help them solve their problem or answer a question. So keep your content relevent and not off in the woods attracting all kinds of bugs.

2. Quality Content is the second key that you need. This is one pet peave that I have when it comes to creating content for the web. It’s got to be quality or just don’t bother posting it, otherwise the key won’t work.

3. Original Content is the third key that you need when it comes to attracting people. It’s bad enough that there are copy cats all over the web. Be original. Be real and be interesting.

Once you use and implement a three keys with a content blueprint as your guide, then your content has to be optimized, posted, distributed and archived. Yes, you read that right – ARCHIVED. In other words you need to have a log and store your content in a readily accessible digital storage system.

Because the day will come when you need to access it due to a new piece of content being produced or you need to repurpose it for some other project online or offline.

Creating relevant, quality and original content is not as difficult as many make it but it does make for the best content creation strategy. It just comes down to a content blueprint and outline that covers all the information that you would share with your target audience.

So get together with your business partner, spouse, staff or content creation company and have a series of content brainstorming sessions. It’ll make your life easier and your content will get created, and posted sooner than later.  Thus the best content creation strategy will come together and your business should start to see people who want to work with you.

Until next time,

Dave Krygier
Publisher