When it comes to Local Internet marketing is your business running on all eight cylinders or does it seem like you’re fighting an uphill battle with webmasters and specialists who promise the moon?
Whether you have a stand alone physical business that needs foot traffic, a remote office that requires in bound calls or a virtual office that handles emails, texts, calls and social interaction – Local Internet Marketing may be just what you need to increase sales and profits.
Notice in that last paragraph that I said May. Because in certain cases Local Internet Marketing may not be what your business needs. Like the one I was running out of a home office many years ago in the Wenatchee Valley (in Central Washington), where it’s a smaller community with a population hovering around 40,000 people.
When I lived there the local paper was just starting to market online but it was all so new and 56K dialup was very frustrating. Working out of this satellite office we helped run our Seattle based operations for The Tiny Store, plus I communicated, serviced and sold products to people all over the planet. This was in the late 1990’s before cable or DSL. A matter of fact, we had the first residential 115K ISDN line installed and it took three GTE techs to get it all working and operational.
What’s my point here?
It’s this – Local Internet Marketing would not have had the ROI for us had I implemented what I’m going to share below. Why you ask? Because this particular market was really small and our niche was too narrow. Note: remember, it’s always about results and ROI.
Even though Local Internet Marketing is much easier today than it was 10 and 15 years ago, you still need to understand and be able to navigate through the landscape or hardscape. If you do, you can really help your business and maybe even your wallet.
With all the advancements in technology in the last 10 years, one can pinpoint and target market like never before. Let’s say you own a local service business in the Spokane area, Spokane Valley or Post Falls/ Coeur d’Alene and desire to connect with local and maybe even regional prospects. Marketing via the web using localized methods can make all the difference.
So let’s dig in and go over Three Local Internet Marketing Tips that you can use in your business right now to attract more prospects:
- The first tip is to Setup a Separate Mobile Website. This is different than just enabling your site to be visible on mobile devices like the iphone, Blackberry or Android. In most cases this mobile website will make it easier for searchers to view your business and connect immediately. This mobile website helps to eliminate long load times and having to scroll or crawl through menus and content to find the information he or she is seeking.
- The second tip is to Become Visible and Register your business with all the local online directories. This tactic can give you a broader reach than just your existing website and can create visibility through credible online sources.
- The third tip of the day is to Develop and Cultivate testimonials and positive reviews that you can use in all of your marketing. These testimonials can make the difference, so work to collect and gather as many as you can, making sure to abide by an laws and regulations.
No matter where your small business is located – Spokane, Wenatchee, Richland, or a big metropolitan area like Seattle, if you desire to reach the local community, then no better time to do it than the present.
Get started now and do the work unless you need someone like The SmallBiz Mechanic to help along the way.
To your local internet marketing success,