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How Do I Increase My Sales – Offline to Online Anniversary Post

How do I increase my sales but lower my advertising costs the small business owner asks the man sitting across the table. The man simply states that in order to increase his sales the small business owner needs to change the way he thinks.

Well this is much easier said than done for most business owners and managers as they are shuffling their way through daily grind of small business.

Clickandmortarblog.com Offline to Online Marketing Anniversary Post
Have you been thinking inside the box too much lately?

When I first started to write on this blog in February of 2010 I was in search of ways to help offline small businesses get online and develop ways to attract, capture and convert prospects into customers utilizing online resources.

It was quite the search and ultimately I put together the pieces to be able to provide small business owners ways to connect their offline marketing with the online world and visa versa.

Why would a small business owner continue to struggle and pay countless thousands of dollars per month and year only to find that the marketing and advertising is not working?

Fear of loss of business? Not knowing other ways to create new business?

A little of both? Probably.

In a recent conversation with a business owner he mentioned that his agency didn’t know the difference between marketing and advertising. I mean this came as quite a shock considering the thousands of dollars this man had invested with this advertising company.

The confusion that is spread across the land of small business is so vast that it amazes me that most small business owners are able to make a profit.

So where does this lead us today when we broach the topic of Offline to Online Marketing? How does a small business owner with a limited budget and resources really do both?

This is the question we must face and answer plus we need to ask these Five Tough Questions:

  1. Is the Offline Marketing and/or Advertising really working and has it been tested?
  2. Is the Online Marketing and/or Advertising working and has it been tested?
  3. Is there a mix of both that has tested and proven to bring in new business?
  4. Is the Marketing and/or Advertising showing ROI?
  5. Is there marketing in place to connect and keep current customers in your world?

It still surprises me as to the number of small business owners who don’t test their advertising. Yet they continue to spend and spend and spend, even when they don’t really know if it’s working!

The Online World has Changed

In the past four years the online world has changed dramatically with the uprising of local, social and mobile channels.

Local Search Optimization and Marketing has had a big impact on small businesses that rely on the local community for traffic and sales. From maps listings to directories to reviews and more. It’s an ever-changing landscape that can be red one day and then green the next.

Social Media Channels such as Facebook, Pinterest and Linked In are impacting small business in ways not even on the radar back in 2000. Mobile Technology and Search has been the biggest shift that I have seen since 2009.

More and more business people and consumers are using mobile web enabled devices and replacing their traditional desktop and laptop computers.

It’s like the wild, wild, west when it comes to mobile and the changes coming so frequently that it’s virtually impossible to keep up unless you are plugged and tuned in daily.  So the next time someone asks you or you ask someone else, how do I increase my sales but lower my advertising costs, know that there is hope right around the corner. There is hope and our friends at Small Biz Mechanix are paving the way to help small businesses connect the offline to the online world.

Stay close and stay tuned as there are plenty of updates on the way.

To your small business success,

Dave Krygier

Increasing Sales in a Tough Economy – 2 Proven Steps

Increasing sales in a tough economy is not as difficult as many business owners make it out to be. Although it can be tough if you keep doing all the things that have not been working or performing like they used to.

One guy I met with recently mentioned how the business he worked for was having some troubles and the owner had to go work for someone else! This was troubling for me considering that this small business had a decent sized customer list. But what was even more troubling than that was the foundation of the business sounded like it had some major issues.

Yes, my reader, I am again mentioning the foundation – that base which all small businesses are built. That base which can deteriorate over time unless the owner continues to maintain and repair it.

To begin to increase thy sales, thou must have a solid foundation that is free of cracks and can handle more business.

Now this article is not about the foundation, but know this: to increase sales during a tough economy you need to be able to bring in more business and not have it evaporate as fast as you bring it in.

Here are the two steps that I mentioned in my title:

1. Market to New People utilizing Reviews and Testimonials as the base that which you launch from. In other words – let your customers spread the good word about your business. Help them spread the word about your business. Help them share with others and then have a vehicle to bring them back to you.

2. Market to Existing people (your existing customers, clients or patients). These people already know you and your business. You’ve already done the work to attract and capture them. Now all you need to do is implement one of more of these four tactics and your sales should increase.

a. Up Sell Your New Customer at the time of sale and after the sale. This creates additional business. If you don’t have an upsell product, service or information, then create one!

b. Keep in Contact with your customers, clients or patients. Email is the best way and text messaging also works well for certain businesses.  BTW – share more than you sell.

c. Ask for Referrals at every turn. This is a gold mine if you just ask at every opportunity that arises.

d. Follow up with your customers, clients and patients after each and every sale. This may seem like a simple thing to do and it is. Keep it simple – a phone call, thank you note, email or Candy Gram. Whatever method you choose, make sure to do it consistently.

Ok, enough for today.

One thing I always want to reinforce is that everything I mentioned above I have personally done at The Tiny Store, ad agencies, consulting and working with small businesses. It all works – you just need to do the work and get ’er done!

Increasing sales during these very tough economic times can be done if the business owner and management are willing to do the work. Start and test with one tactic and then move onto the next one. It’s a building process and is worth the time and effort.

To your continued success,

Dave Krygier

Increase Sales and Avoid the Prevention Pitfall

In a recent conversation with an industry veteran he made a comment that brought a chuckle and laugh but rang true and loud as a church bell. We were discussing a particular project which eventually lead to the topic of sales. 

His comment, “The only department that isn’t shrinking is the ‘Sales Prevention’ department,” made me think about how many owners, managers and directors of small businesses and organizations get in the way of the sales process.

Yet I have seen this time and time again and it amazes me how some businesses even stay afloat as the owner continues to stunt the growth while thinking he or she is what makes the operation run. I have experienced this during my years with The Tiny Store and ad agencies as we encountered so many different businesses that got in the way of sales and business development.

It’s a sad, sad story that makes me wonder and think how more small business owners and managers could avoid this prevention pitfall?

With the economy as tough as it is and consumers being more cautious with their wallets, you would think that the small biz owner/manager would wake up and smell the coffee! 

But noooooo! He or she continues on the prevention path adding blockades and boulders anywhere they will fit. And the funny part about this is that he or she might actually enjoy the prevention but not know that it’s hurting ye ole’ bank account.

Sales prevention can be fixed, corrected or even prevented if you, the business owner will allow your team to sell and give them the tools they need to bring in the sales.

If you are a solo-practitioner – I understand that it all comes down to you doing the selling, whether it be live, on the phone, via email, e-commerce or virtually, using Paypal or a shopping cart. I’ll go into more about this in another post, but just do your best to focus on sales and bringing in business versus the busy work that seems to clutter the path to your bank account. This busy work can sometimes be the one obstacle that prevents sales and stunts growth for the solopreneur and you can avoid by simply keeping your mind focused on bringing in new business and servicing existing clients.

           Sales Prevention – “How to Increase Sales and Remove the Obstacles”

So now it’s time to take a Step Back and Review to see what or who is getting in the way, or is something that you are doing preventing your business from moving forward and intercepting possible sales. This is tough for some owners but necessary in order to determine what the root of the problem is. 

Because if you are going to increase sales – then you best open the hood and see what’s causing the engine to cough and sputter.

Yes, it’s that simple – look yourself in the mirror and say, “Am I the one causing the decline or lack of sales in my business????”  Because you might be able to fix your problem and increase sales with a simple turn of the screwdriver or maybe identify that there is a bigger challenge and you need outside help.

Anyway you look at it, if you are going to increase sales and get away from sales prevention, it all starts with you – the small business owner. It’s your business and your dream. So look in the mirror and have an honest conversation with the person looking back at you. Then make a decision to change and improve, or get out of the way and let someone else make the change for you.

The bottom line is that in order increase sales and avoid the sales prevention pitfall you will need to identify and remove the roadblocks. One of the them may be you or someone else, possibly a third party or even outside factors like location, marketing, or even merchandising. Once you remove the roadblocks, your sales should increase and business should begin to improve.

To your small business success,

Dave Krygier

PS – If you are still looking in the mirror unable to find any roadblocks, but your sales continue to decline…contact The SBM for some guidance. He might be able to help you before it’s too late. 


Small Business Growth – How to Eliminate the Muck & Mire

Is your small business growing this year and showing an increase in sales or have you come to place where the plateau is everywhere and small business growth is no where to be seen?

The business climate is tough enough as it is these days without having to add a burned out, tired, grumpy owner to the equation. Now this is not always the case but in my experience small business growth or lack of growth is almost always due to the owner and/or managing partner of the enterprise.

On the one hand you have the business owner who gets it, sees the opportunities and then takes action which spurs continual growth. On the other hand you have the business owner who has not a clue about how to increase sales and this might be caused by many things such as burn out, overload or maybe he or she just doesn’t know how to connect with people.

Strange as this all may sound, the land of small business is full of owners and partners who  continue to struggle, fight, kick, scream, yell, and sit in the muck and mire of their own doing. All the while their business sits in limbo or starts in reverse down the hill.

He or she goes day in and day out wondering why ‘things’ aren’t getting better? Why are sales falling or stagnant? Why are we not able to grow and capture more market share?

And then let’s make the situation worse when the excuses arrive at the door and rear their ugly heads to Mr. or Mrs. Small Business Owner. These guys have a way of compounding lack luster sales and turn a temporary situation into what I refer to as chronic excusitis.

It’s like this – when you are in the fishbowl looking out, the world looks a bit weird and distorted. Compound this with all of the above commentary and what do you get?

A big huge mess, that’s what!

So where am I leading with all this? Here it is…

If you and/or your partner or friend or associate has any of the above symptoms, then go get some help! Stop fighting it and find someone who can help you untie all the knots and get your business back on the right track.

Because if you don’t, you’ll most likely end up in the same or worse position moving forward or backward. Plus your business and the people you work with will continue to suffer until they’ve had enough of the grief, stagnation, aggravation and finally leave to seek greener fields.

Ok, enough of the problem – let me share a solution:

1. Admit that you have a problem – whether it be sales, marketing, accounting, operations, all of the above or something else.  Once you admit this and believe me, I know this is not as easy as it sounds because we dealt with this at The TIny Store – make a decision to seek help and then take action to find the best person or persons to help you solve your problem.  Note: this action might take days or weeks to find the right person or team for your business, so be patient. 🙂

2. Take a break and get away from your business for a few days or a long weekend. Get your mind off the business, but be open to fresh ideas and have something to document what might come your way. What I have found is that retreats and seminars can be very helpful to open up new doors and opportunities. If you are lacking the cash for this then go camping, or biking or take a day out at the beach or park. Just find a place to relax and let your mind rest.

3. Tie all of the above together with a commitment to change and take action. Without a commitment and action, you’ll most likely fall back into the muck and mire. The commitment and your sticking with it will make the difference when it comes to small business growth and if your business is going to experience it or not.

If any of the above hit home and you find yourself ready to make the change, SmallBiz Mechanix might be able to offer up some suggestions. Or they can put you in contact with people who might be able to lead you out of the muck and onto the path of growth.

It’s your business, your future and your health.

Take action now!

Dave Krygier

Increase Sales to Your Website

When I hear the term increase sales to my website this always brings to mind the response  if we can help you increase sales to your website, can you really handle the sales and back end service?

Increasing sales to your website really means that you have to increase the targeted traffic to your site or social media sites, and then convert that traffic through a sales funnel or sales page, if you only have one product. 

In my previous post, Increase Sales the Soft Sell Way, I mentioned the methods that we have used for many, many years. This is the method we used at The Tiny Store and I still use to this day.

Here are three ways that you can soft sell your way to success and increase sales to your website using web-based tools:

1. Create & Place Lead Generating Magnets and bring new leads and prospects your way. These magnets are designed to attract people who have a real interest in what you have to offer. A magnet can be a dedicated web page, an article, a pay per click ad, a classified ad or even a video. The idea is to create powerful, focused, lead generating magnets and then place them in areas where your target market hangs out. This is a great way to increase qualified traffic which in turn should bring you more leads and sales, if you have a product funnel in place.

2. Use Capture Mechanisms – which could be an email auto-responder, standard email, the phone or combination of the above. If you are socially savvy then utilize social media sites to connect, captivate and capture leads. The key here is to be available and willing to communicate when the prospect raises his or her hand and says I’m ready! The more leads you capture – the higher chances you have for converting them into new customers which = sales and $$$ in your bank account.

3. Study Direct Response Strategies & Tactics – If you are going to increase sales to your website you need to know the basics about direct response marketing. So read, learn, study and then apply the basics to your small business. If applied properly these strategies and tactics can help you increase sales to your website and whatever business you are in. Note: always use best practices when it comes to sales and marketing. Leave the short cuts and phony baloney to the amateurs and those that don’t want a long-term business.

Increasing sales is one thing, but taking care of customers is altogether a whole other story. When it comes down to it, you need to be able to handle the sales, service the customers and grow the relationships so you can continue to increase sales with what’s called the backend.

As I have stated in so many different articles, posts, tele-calls and products; increasing sales comes from bringing in new customers, taking care of them and also marketing to existing customers. 

How to increase sales in small business is not difficult. Online or offline all you need to do is find the need, fill it and then continue to build on the relationships that you create. 

Now go increase the sales in your small business and if the times comes that you need a little assistance, contact The SmallBiz Mechanic and maybe he can help you work out the kinks.

Increase Sales – The Soft Sell Way

In part one How to Increase Sales in small business I wrote about the existing customer side of the increasing sales equation. In this post I want to cover how you can increase sales using what I call the soft sell way.

This soft sell process is one that I started implementing many, many years ago, prior to the world wide web. You see, I was never really interested in sales per say, but it seemed that no matter what I did in small business, I always ended up being in sales and thrust into the biz dev role. So the soft selling process evolved over the years and I really believe that it contributed to my ability to increase sales and develop new business.

The thing is, there are many different ways that you can increase sales including hard driving tactics that many businesses still use today and maybe you’ll even see results and maybe you won’t.

It’s a sad state of affairs to see so many small businesses with no clue as to how they can drive more traffic and increase sales. They think they need to reinvent the wheel with some new ‘salesy’ tactic that will bring droves of prospects through the door, yet they continue to struggle and fail not knowing what to do next.

How did I increase sales using this so called soft sell approach? I simply worked hard and studied from the greats like Dale Carnegie, Frank Bettger and Og Mandino. I also attended live seminars and trainings and then I implemented, tweaked and adjusted over the years.

Notice I wrote implemented, which means action was taken and the information put to good use in my various businesses. If you study and learn but do not put the information to good use, then it’s wasted time and money.

One other thing to mention here – I still research, study and learn as much as I can about the topics that have to do with sales and marketing. I am continually in the hunt and keeping my eyes and ears open for anything that can help further my business and my client’s businesses.

Let’s get down to it:

The bottom line is that you have to sell something in order to have sales revenue come your way. Whether you are selling on the internet or selling offline, you are still selling.

To increase sales in your small business you don’t need to be pushy. A matter of fact, pushy will usually get you less sales and more un-subscribes, if you use email.

Think about it – do you like sales people who are pushy and over the top or the
sales person who takes the offer off the table or even let’s you make the decision when the time is right?

Maybe you’ve been subscribed to some marketer’s email lists that are all about sell, sell, sell and not a lot of content? Maybe you’ve been approached too many times by salespeople who are pushy, overly talkative or just plain rude?

You see most people will put up a wall and turn the opposite direction when these kind of salespeople enter their world. It’s a turn off and they feel kind of dirty.

By the way – what I’m writing about here also applies to online marketing and list building. Because the sales/persuasion tactics you use to attract people to your squeeze and landing pages directly reflect on you even though you’re not there in person.

Here’s my suggestion to you; instead of the hard sell, sell, sell – you take the soft sell approach, throw out the bait and then let the person warm up to you. This keeps them in your world until he or she decides to purchase, stay around or just plain exit at their leisure.

This way you have a higher retention rate and in the long-run you maintain credibility and close more business.

This is the way we did it at The TIny Store and how I still work with clients at SmallBiz Mechanix.

To your small business success,

Dave Krygier

How to Increase Sales in Your Restaurant

                                   Increase Sales in Your Restaurant Business

I was recently reviewing some stats about one of the article directories and one of the most reviewed articles had to do with bringing repeat business to a restaurant.

In my previous post about Surveying your way to Success I mentioned how this simple, yet effective tactic can help your business.

Why? Because surveying is one of the simplest ways to increase sales in a restaurant and develop repeat customers that continue to return again and again.

Today’s topic and about increasing sales not only applies to restaurants but all small businesses who want to grow and increase sales.

Providing good service is one thing…Providing great service is an entirely different story altogether.

The restaurant business is tough enough as it is, so don’t make it tougher on yourself and your staff by looking for short cuts to increase sales.

Do not make it complicated, because it’s really a very simple formula.

Here it is:

Great Food plus Great Service equals satisfied customers who will return if you continue to treat them right.

Notice I didn’t say anything about price in that equation. Price was not mentioned at all but is important so make sure to pay attention to it.

So let’s stop looking and searching for the magic bullet that is going to make our restaurant overflow with repeat customers. Use the formula above and keep it simple.

Now let’s talk about a few of the missing ingredients that you can add to your service menu and begin to increase sales.

1. Personalization. The missing ingredient in almost every restaurant I have continued to frequent in the last 20 years is personalization. Yes, personalization.

How many times have you been back to your favorite restaurant yet none of the people  remember your name? This is a tragedy, yet so many establishments just don’t understand that a person’s name is very important to him or her.

I happen to frequent many of the same restaurants ….

One in particular – the owner remembers my client’s name and he’s friendly to me but never once that I can remember has be called me by name. He also does the same thing to my client’s sister, who also happens to be part owner of their business.

2. Connection. Once you personalize you can connect. Connect with your customers. Connection is the key. The Great food + Great Service = happy, satisfied, returning customer. Yes – if you really want repeat business the food has to be good to great and the service just as great. But the connection must happen along the way to crank up the repeat business machine.

Very few restauranteurs that I’ve run across are taking advantage of building solid relationships with their customers. At least in my travels I have rarely ever seen this.

So let’s stop looking and searching for the magic bullet that is going to make our restaurant overflow with repeat customers. Use the formula above and keep it simple.

Remember it’s all about your customers. You make them feel great, they tell their friends. You make them feel bad with inconsistencies in your food and service and they’ll tell their friends and possibly not frequent your establishment ever again. This is not new news but with social media, reviews, citation sites, texting and email means word spreads faster than ever before.

So it’s more important now than ever before that you work on providing the best experience to your customers, new and old. That’s what we did at The Tiny Store.

After all, it’s not about what you want – it’s about what they want.

Dave Krygier

Advertising & The Salesperson

Advertising is salesmanship and today I’m gonna give it to you with both barrels.

At the last big System Seminar in 2011 I heard this mentioned again and it really rang home with me because so many ads I’ve come across never even hint of sales. They just don’t even come close, except to show some creative persons idea of brand awareness.

During a recent lunch meeting with a client we got on the topic of sales events and unscrupulous sales tactics and a firm that was continually using these to promote businesses that were having challenges during the last decade or so.

This brings me to a series of questions:

Are you seeing ROI in your advertising? Are you seeing an increase in sales due to the advertising expenditure that shows up on your books every month?

Are you testing, split testing and tracking your advertising?

These are tough questions, I know. But you should answer them sooner than later and make sure to keep the answers honest. 

Now back to our topic…

Many times I have found that the people in the small business who are wrapping their lives around advertising and marketing should be doing something else. 

What is it that draws the owner or employee to head up the advertising and marketing charge only to stumble and bloody their nose again and again?

This is not always the case because I’ve seen business owners and managers who really understand that advertising is salesmanship. But it’s somewhat rare.

In many cases the owner wants the influx of new business thus creating what I call ‘sale, sale, sale’ advertising – only to have the salesperson be trampled by bargain hunters and tire kickers. It’s frustrating for the salesperson because he or she makes a living based on what he or she sells!

Advertising is salesmanship. It’s not about who can do the best graphics and dish out a cool looking logo with a fancy background. It’s not about ego boosts and who has the biggest ad with the bells and whistles going bonkers.

For a small business it really means this – does the advertising message accomplish something and sell the product or service? Is it just cool looking or does it really sell and get the person to do something, like a direct response ad that has a call to action.

Now let’s take a turn and look at the the sales professional. You know, the salesman or saleswoman who has chosen to invest and spend their career in the trenches as a relationship building, customer service, prospecting, merchandising machine. Most salespeople wear multiple hats and sometimes only one hat is sales-oriented.

I’m talking about the sales professional who has worked and studied for hundreds and maybe thousands of hours only to have worthless advertising make their job or business that much more difficult.

The best advertising enables the sales professional to do his or her job, not prohibit them or interfere. 

If your sales team ( or person or yourself) is going to perform at peak levels and you are investing in advertising…Support with the best marketing that you and your team can produce and afford and make sure to back it up with stellar customer service and deliver on what you advertised.

Because in the end what really matters is ROI and profits in your pockets.

To your continued success,

Dave Krygier

PS – Sometimes small business owners get overwhelmed and need help with sales and marketing. If this is you, I would suggest you contact The SmallBiz Mechanic and see if he can provide some assistance.


How to Increase Sales in a Small Business

Ever seen the business that is complaining about lack of traffic, lack of sales and how the economy is hurting business? How to increase sales in a small business is simple. There are two ways to accomplish this: One is through your existing customers and the other way is through new leads and fresh prospects.

Today I’ll cover the existing customer side of the equation.

Here’s a story to kick things off:

I was on the telephone(yes, ye ole telee) with a business acquaintance from the past and this person mentioned how a particular store he was dealing with had fantastic sales numbers. His company, we’ll refer to it as #1, had been trying to figure out how to bring in more sales yet he couldn’t quite figure out how to duplicate his customer’s success.

As I asked more questions it became apparent that the people in that particular store were the key, if he was going to increase his sales in other stores.

Yes, the people were the key that could unlock the door to additional sales. Because the sales staff at this particular store have been ecstatic about his product. They love it.  Why?

Because the product speaks quality, the marketing materials support this quality and they deliver on time. Now these are the two major factors as to why this manufacturer is still in business after more than 50 years.

On the other hand you have this business’ competitor, company #2, who hasn’t updated their marketing materials or catalog in years and the owner is turning over his company to a family member and people who may not have the best intentions.

Company #2 is struggling and it looks like a long up hill battle unless they can change their plan and give it an overhaul.

Now let’s get back to company #1. What could they do to increase sales?

Simple…Use Social Proof and obtain Testimonials from the store owner and staff about his product. Then take these testimonials in written form, audio and video and use them in all of his marketing and sales efforts to obtain new business.

Because there’s nothing better than a satisfied customer singing your praises to help bring new prospects to the party.

Like I said in the beginning of the post, how to increase sales in a small business is simple; look at your existing customers and dig deep to see how you can bring them back into the fold. This should create repeat and referral revenue and once you do that you can begin to  cultivate and build on the relationships you have started. 

Want to know how we generated 20 to 25% repeat and referral revenue? Check out Secrets of The TIny Store and learn how to increase sales in your small business or touch bases with the Small Biz Mechanic and maybe he can help you tune up your sales engine.

Dave Krygier

List Building – The Sales Monster Returns

Ok, so if you missed part one(List Building and The Sales Monster) you probably want to check it out first so this post makes more sense. The jist of where I’m going with part two about List Building and The Sales Monster is connecting with your subscribers without losing them along the way.

Because if you are going to build a list of subscribers(online or offline), at some point you’ll need to convert them into customers. And by doing so the conversion plus ROI should equal one happy business owner.

You see just building a list by itself is not going to make you any money. I know, I’m beating a dead horse here but a long list of peeps with no conversion is not gonna help your small business.

So we have to sell and offer our subscribers and clients(if you have any) at intervals and these intervals will depend on your type of business and how many products and services you have to sell.

Maybe the interval is once a week or maybe it’s two times per month?

Maybe you have so many products to offer that it’s twice a week or more?

No matter – just work to achieve a balance between selling and great content.

Because if you don’t, the sales monster might rear his ugly head when you let him loose on your subscribers and clients without properly understanding how to create and manage a sales funnel.

In other words – you throw too many offers on the table all at once or every day and your list gets burned out like water thrown on a fire pit.

Now let’s take a turn and talk briefly about the triggers…

If you want to really connect with ‘the people’ on your list and desire to have them purchase whatever it is you have to offer them…

Then consider implementing the Seven Triggers.

Author Russell Granger refers to Seven Triggers in his book on influencing people’s decisions. These triggers can surely make a difference for you in your business if you study and implement them correctly.

Let’s say you test just one of the triggers in your marketing and it happens to be the Authority Trigger. This trigger is one where you are the expert or maybe someone you work with is the expert and you build on credibility.

This credibility will open up doors to opportunities that otherwise would not be available to you and might increase sales if used legitimately. Of all the triggers this is one that you as a professional or seasoned business owner can use to develop, grow new business and conquer the sales monster.

Remember – if you really connect with subscribers, then they are more likely to purchase and become clients (or customers if you prefer) and clients are more likely to continue working with you over the long-haul.

Repeat Sales = Happy Business Owner = No More Sales Monster

If you want more information about list building tactics and strategies, check out this article about List Building & The Relationship and consider subscribing to the List Building Guide if you want more in depth information on the topic.

Dave Krygier