The year is 2018.
Where is your business? Underwater struggling to the surface to get some air?
Or is your business just above the surface on a sinking boat due to many cracks that haven’t been repaired and a failing engine that hasn’t been maintained?
Or maybe your business is on its last legs in the desert with no water or foodand a case of sunstroke.
Quite possibly your business may be thriving, but a sudden unforeseen catastrophe lands a blow on your doorstep, and this blow hits you where you are weakest.
In any one of the above scenarios, it’s readily apparent that your business is about to expire. Yes – the time has come and your business, your baby, your life’s work is about to breath it’s last and you just cannot believe it.
For all those years you worked so hard and did whatever it took, sacrificing day after day, week after week, month after month. To build and live your dream.
Rewind ( press the button on your DVD) and go to the present day. Your business is doing well, you’re trucking along on the freeway.
The future looks bright. You are having an increase in sales month after month, but there are signs on the road that you ignore and you almost run out of gas.
At the same time you also notice that the tires are pretty worn and there’s a squeaking sound when you press the brake pedal. Yet, you fill up your tank and keep on keeping’ on. After all, it’s only the tires and the squeak can be fixed, right?
Is this your attitude when it comes to marketing your business? Do you really know what you are doing or are you just guessing? Is it mud thrown up on the wall or a targeted focused series of campaigns?
Well, I’m sad to be the bearer of bad news today(late 2013)…
Many small business owners are like the ones I listed above; struggling for air, over exposure to the sun or just staying afloat. If this is you or someone you know, it may not be too late. There may still be time.
Where am I leading with all this Mr., Mrs. or Miss Small Business Owner?
Well – quite frankly it has to do with the web, email and mobile.
And the importance these three play in the future of your small business.
You see I lived through the first wave of the web and email and we embraced both of these channels for six years and successfully sold our small business in the fall of 2001. Today, two of the industries we were involved in are not in good shape. One has been decimated and the other is struggling on all fronts.
All because they didn’t adapt and change when they had the chance. Yes, they didn’t adapt and change, so many have gone by the wayside, many are hanging on by a thread and few are groping around in the dark.
Don’t be one of the thousands of small businesses that have to close their doors in the next five years. Do something now. Take action now and keep your business alive.
Make the changes and embrace the web, email and mobile, now – before it’s too late and you have to shut your doors forever. 🙁
To your continued small business success,
PS – If anything in this article got through to you and you’re thinking – “what do I do next…” – Contact The Small Biz Mechanic by Clicking Here Now.