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Best Ways to Market an Alternative Medicine Practice

In this article I’m going to share one of the best ways to market an alternative medicine practice or clinic. 

As a practicing alternative medicine professional you probably cry at the thought of spending money on traditional advertising, right? I mean spending your hard earned income on newspaper, magazine, TV and radio ads is about the last thing you want to do unless you like to see your name in lights!

And that’s where content marketing online comes into play and could be what catapults your business to the top of all the online local search results 

This may be one of the simplest things for an alternative medicine practitioner like yourself or it may seem like you’re getting a tooth pulled without any numbing medicine.

Best Ways to Market an Alternative Medicine Practice

Content marketing is one of the best ways that nutritional and alternative companies have attracted and connected with their target market. They have been doing this for decades. You already receive their physical and digital newsletters, mail and email that contains some of this valuable content. It comes from your suppliers, competitors and researchers. 

Due to all of this content available out on market today to alternative practitioners like yourself and the general public, you need to separate yourself from the crowd.

This way you can attract and connect with:

People who are looking for your kind of practice or clinic. 

People who want help and desire to get better and live more fulfilled lives without the need for toxic chemicals, drugs and foods that poison and weaken their bodies.

People who are searching for a new practitioner for their family or close relative. 

The bottom line: You can guess or you can test when it comes to marketing. Afterall, it’s your decision as to what you do with your practice/clinic and your money.

But I say, why waste money when you don’t have to? There are people who want what you have, yet have not connected with you at your practice or clinic.

You can spend money and not know what works when it comes to marketing or you can invest in one of the best ways to market an alternative medicine practice: quality content that connects you to people who actually want and desire your services.

Here are three ways you can connect with people who are buyers of services like the ones you currently offer:

  1. Publish quality written content with specific proof elements. 
  2. Create Original videos that attract and connect you with your target audience.
  3. Provide credible resources that your buyers can access.

But the key to really making content work in your favor is to have a content blueprint and outline that works as a a roadmap and guideline. Plus you need to create the quality content or have it created and distributed for you.

For more information about the best ways to market your alternative medicine practice, visit SBM and check out their content creation and marketing resources.

To your clinic’s success,

Dave Krygier

Best Content Creation Strategy

Frustrated about how to create decent content for your website, blogs, social media sites and video channels? Have you been searching for the best content creation strategy and come up empty handed or with less money in your bank account and not much to show for it?

In my previous article about Content Creation I briefly mentioned the content blueprint. Today I’m going to clear the air and hopefully help you out of the muck and mire of content creation. This way you can work on your business, attract more qualified people and get more sleep at night.

Why am I hammering on this topic of a content blueprint and outline?

Because your best content creation strategy begins with a blueprint and outline. (Yes – I know I’ve covered this before in other articles)

It seems that more and more I get approached by companies that claim to be able to produce content and especially articles for blogs and social media. Yet no one has ever approached me with a content outline and best practices strategy.

I’ve been writing here on Clickandmortarblog.com since 2010 and the list of individuals and companies that have contacted us to provide content is longer than ever. Yet rare is the company that crosses my doorstep with a quality book of content that says – we get it!

The best content creation strategy means you have to come to grips with you are either able to create good quality content, direct someone else in house to do it, or have the ability to pay a team of writers and producers to get the work done. 

Anyway you look at it someone needs to create the content. You, your partner, your employees, your kids, or an outside professional.

I dealt with this with a client who struggled over a number of years to create quality content within their organization and was not using the best content creation strategy but jsut the opposite. It was an internal battle that they fought and eventually lost due no one on staff who had the ability to create and pull all of the content together.

They tried and tried and tried but in the end (or new beginning) it just wasn’t coming together the way they wanted it to and hence they wasted alot of time and lost revenues plus who knows how much money.

        The Best Content Creation Strategy for Your Small Business

It’s one thing to write a few articles and post them on your blog or website. It’s entirely another to research, interview, write, record, edit, and then publish content on a weekly basis.

When it comes to the best content creation strategy you must have a content outline or blueprint to work from and have a constant source of fresh content to pull from. Otherwise you’ll spin your wheels looking at the walls and windows of your office searching for things to say, write and record.  See where I’m going with this.

Once you have these two items, then you’ll need to make sure that you use the following Three Important Keys to Unlock the Rooms or Building of Buyers:

1. Relevent Content is what your prospects and customers want.  Content that has everything to do with your product, service or information and can help them solve their problem or answer a question. So keep your content relevent and not off in the woods attracting all kinds of bugs.

2. Quality Content is the second key that you need. This is one pet peave that I have when it comes to creating content for the web. It’s got to be quality or just don’t bother posting it, otherwise the key won’t work.

3. Original Content is the third key that you need when it comes to attracting people. It’s bad enough that there are copy cats all over the web. Be original. Be real and be interesting.

Once you use and implement a three keys with a content blueprint as your guide, then your content has to be optimized, posted, distributed and archived. Yes, you read that right – ARCHIVED. In other words you need to have a log and store your content in a readily accessible digital storage system.

Because the day will come when you need to access it due to a new piece of content being produced or you need to repurpose it for some other project online or offline.

Creating relevant, quality and original content is not as difficult as many make it but it does make for the best content creation strategy. It just comes down to a content blueprint and outline that covers all the information that you would share with your target audience.

So get together with your business partner, spouse, staff or content creation company and have a series of content brainstorming sessions. It’ll make your life easier and your content will get created, and posted sooner than later.  Thus the best content creation strategy will come together and your business should start to see people who want to work with you.

Until next time,

Dave Krygier

Three Things You Need to Know About Content Marketing Online for Small Business

For years and years I worked in a small business that relied on organic search traffic to drive people to our email, phones and physical locations. Organic search was our only online marketing activity for the better part of 4 years and then we added a few directories like Qwest and GTE Superpages. Content marketing online wasn’t even something we considered but it turns out that we were doing it without knowing what great results would come down the road.

We loaded up content week after week and month after month. It was tedious work, but we had a good webmaster and I fed him alot of information, pictures and graphics. 

At our peak we had over 250 pages of content and this made the difference when our buyers were searching for items that we offered. We dominated certain categories and it was all based on the content that we had on our website.

The thing is in today’s online environment you have sooo many options when it comes to marketing. From directories and pay-per-click ads to Local search and the magic bullet website. The list is so long that your head spins and wallet can get empty really fast.

Small business is tough enough as it is and online marketing can make it even tougher, especially when your phone is ringing every day with people who want your money and magic bullets by the dozen.

You’ve heard it all just like I have.

content marketing online
“Target Market with Content Marketing Online”

And this is why content marketing online could be what separates you from your competition. Plus you can target market much better and increase sales, which could make for a more profitable month or year!

Here are Three Things that You Need to Know about Content Marketing Online for Small Business:

  1. It pays to have a Content Blueprint just like you have a business and/or marketing plan. No blueprint – lots of confusion and headaches. A clear, well put together blueprint is like a good roadmap that leads you to your destination.
  1. Quality Content Creation can be easy or it can be really hard. Easy is better and sometimes this needs to be handled by someone other than yourself. Either way you want to make sure that there’s quality in what you create. Content, Content, Content. Quality original content that connects you with your buying market online.
  1. Good Content Distribution can make the difference of sales or no sales. The better the distribution of your content to your target audience, the more buyers will be attracted to you. Not rocket science. Be where your target market hangs out.

So if you are tired of spinning your wheels with ads and marketing that doesn’t seem to convert into sales…

Test content marketing online this next year and make sure to work from a blueprint.

Make sense? Good – get to work and create quality original content.

Doesn’t make sense? Need some help with some or all of it? Check out Techsmith and contact the peeps over at SBM and let ‘em know that the ClickandMortarblog.com publisher sent you. They’ll take care of your content marketing woes in a jiffy.

So now it’s time to get busy and put all of this content stuff together so you can see the benefits in your small business. 

Stay in touch and be sure to stay tuned for more on this hot topic of content marketing online.

Dave Krygier

 PS – Keep us posted so we know how your content marketing online is coming together.

Content Marketing for Small Business

Content marketing for small business is one of the best ways to generate targeted traffic if you know how to do it and understand the ins and outs of content creation and distribution.

Recently I was meeting with a client and he was struggling to put all the pieces together for his small business. The thing is he really understood the big picture and where he wanted to go, it’s just that he was overwhelmed and needed some direction with how to do content marketing and make it pay off.

I then proceeded to work with him on his content strategy and blueprint so he could better define his objectives and get the work done sooner than later.

Just to clear the air about content marketing:

1. Content marketing in and by itself will not make you one red cent, unless someone pays you for your content on a fee or royalty basis.

2. Content marketing for small business is just one way to generate traffic, but you need to monetize that traffic through products, services and/or information. These products, services and/or information can be your own or someone else’s through an affiliate program.

3. You must Create the Content and write up a storm or hire others to do the leg work for you and then edit till the cows come home. If you don’t like to write then hiring writers through outsourcing sites can work to your advantage, but I suggest you test every writer that you decide to work with.

4. Content marketing is not going to be the right fit for some small businesses.

On another note: Info Overload can rear its ugly head when you dig into content marketing so make sure to watch for this time waster and be aware of distractions, especially when you are writing and editing.

It’s recommended to have a simple a plan and not over complicate the processes. That’s right – keep it simple and remember that your plan is designed for you and not someone else.

It is as simple as A, B, C…

A. Create the outline of the articles and content that you are going to write.

B. Determine where you are going to post your content.

C. Write original content and distribute it according to your plan.

Here are some suggestions to get you started posting your content:

  • Your Blog that connects to your site, social media and article directories.
  • Guest blog on niche specific sites that relate to your business or niche.
  • Article Directories – lead generated articles that point to your various sites.
  • Your Website pages – content that directly relates to your business and niche.
  • Other Niche Websites that relate to your business – you provide the article content.
  • Social Media Bookmarking sites – Post your content here to gain visibility.

Content marketing is really not that tough, but it does take time and effort to put it all together. So if need a simple content marketing plan for your small business The SmallBiz Mechanic may be able to help you put it together.

Dave Krygier

PS – One of the Secrets of The Tiny Store was the content we added over the months and years. This might interest you if your small business is looking to grow and expand on the web.