Has your sales staff become complacent and stale, or maybe one person is pulling all the weight for your business? Maybe you are tired of having to cattle-prod your sales team on a weekly basis or could you be the three-person-show with one member dragging you down?
These days with the continuing onslaught of new advertisements and information to attract our attention, it’s a wonder that we are able to get any work done. It’s even more important for the business development person at an advertising and marketing agency to stay focused and continue to penetrate a prospect's world via all different kinds of communication.
During a recent exchange of emails with a colleague of mine, he mentioned "out of the box thinking." His comments came along at an opportune time since we were preparing for an event in the fall. Some of his ideas will hopefully be implemented as they are out of the box and really great. “Out of the box” (OOB) pretty much sums up what I did with one of my small businesses for many years