List building in the online world is a wonderful thing if you have all the pieces of the puzzle and know how to put the puzzle together. One of the most important pieces of this puzzle is the ‘mindset’ that you need in order to develop and build your business.

Now I refer to this as the ‘list building mindset’ but really this works for all small businesses.

The bottom line is that you are running and operating a business, unless of course you have decided that building a list of subscribers is for philanthropic reasons or just a hobby.

This article is written from the business perspective and is focused on the mindset that the  business owner needs to have.

So first you need to ask…

Do I have the mindset of a business owner or an employee?

Maybe you already have a business mindset and understand what it takes to build and develop a successful business?

Maybe you have never been in your own business and this is your first go at it.

Here are three things or what I’ll call components that you need to put in place in order to build your business:

#1  There is no get rich quick here. You need to do the work and put the pieces of the puzzle together just like any other business. It needs to be a do whatever it takes attitude.

#2  You need to have a long-term mentality. In other words – you need to understand that it is going to take time to bring in enough subscribers, so you can convert them to actual paying clients. Building a list of subscribers and monetizing it takes time. It is not poof and the money shows up.

Note: You can see some success right out of the gate, but it all depends on how you position yourself, the product or service you are offering, the market you are in and the kind of traffic that you send to your pages.

#3 You need to have ‘The Why’ solidified in concrete, so when frustration, delays, issues, complications and life in general gets in the way, you still keep moving forward. The Why is your goal(s), long-term and short – term.

If any one of these components are off kilter or out of line, then you may not make it.

So ask yourself, “why am I building a list of subscribers?”

What’s the purpose?

Is it to be free from a job you don’t like?

Is it to have part-time income?

Is it to pay off debt?

Is it to support a church or charity?

Is it to run your own business on your own terms?

What exactly is it? What is your why for building a list of subscribers and clients?

So, with all that said…Are you willing to do the work?

Are you willing to take the necessary steps to put all the pieces of the list building puzzle together so you can have a successful business?

The mindset that you have will determine if you are going to make it.

The mindset needs to be – I am going to do whatever it takes to get the work done, so my business is a success and continues to grow.

The mindset needs to be – I am a business owner and what I offer to my subscribers is the best information, products and services available.

I hope this all makes sense, because your mindset will determine if you are going to make it and build your business or stay in whatever it is you currently do.

For more information on list building and how you can develop your business, check out The List Building Guide.

To your continued success,

Dave Krygier
Publisher