Is your business Mobilized yet or are you still fiddling around, being indecisive and holding onto old, outdated marketing? Well, I will tell you that now is not the time to be putting off these important decisions about mobile, because mobile marketing is on a role and there are billions of humans helping that roll pick up steam.
Mark my words that this mobile revolution and evolution will catch up with you sooner or later, whether you like it or not. I mean 77% of the world population has a mobile device and according to recent research, it’s expected that over 1 Billion people will have Smart phones by 2016!
Not to date myself but I’ve been around since the
beginning of the mobile rise in the 1980’s. Yep, yours truly had the grand pappy of cell phones, an original brick phone, circa 1988.
Now it goes back a year before this when I had my first EF Johnson ‘car phone’ and boy was it a robust setup!
The picture to the right is of a Motorola 8900 Ultra Classic II that I used for several years in the 1990’s and believe it or not I went back to this after having a Microtac flip phone.
Boy those were the days and technology was changing at a fast pace but not as fast as today. But this is where it all started for the land of mobile.
And you could even say it started with pagers and yes I had a few of those, even one that allowed anyone to leave me recorded message that played back over a little speaker on the pager. Hi-tech, eh? Well, it was for 1987 and we used this technology until the mid 1990’s.
So all this ancient tech history leads me to today and where we are currently at with mobile and your business. Yes, your business and mobile marketing.
In my article about mobile marketing on November 15th I mentioned that mobile traffic had surpassed the 10% mark and with billions and billions of people already mobilized, this should tell you something.
Now whether you arrived at this article though our mobile site, a tablet or desktop, it makes no difference, but know this my loyal reader…
If you are still lugging around old technology(and marketing baggage) like the Motorola bricks(they might only work in a very, very remote area) , you best take a hard look at the world of mobile and engaging your target audience. Because mobile is here to stay. It’s growing by leaps and bounds and it’s over taking the desk top world very fast.
From mobile & responsive websites, to mobile apps, SMS texting, QR codes, Games and the marketing that drives it all so your mobile experience is as good or better than the desktop.
So stay tuned here at Click and Mortar Blog because we’ll be keeping tabs on the world of mobile and maybe we’ll even bring back some more history about the ancients.