Category Archives: Business Development

Lead Generation Strategies for Small Business

I was recently listening to a recording by several legendary direct marketers and it made me again realize how the web has transformed direct marketing and the way we sell.

If you are an offliner, that is a business owner who runs and operates a business that is dependent on revenue from existing offline customers and prospects; one way you can accomplish this is by combining offline direct response marketing tactics with online resources like webpages and email.

This lead generation strategy is really great for new and established solo-practitioners and partnerships where there is limited time to develop new business.

Here are a few examples of how you can take advantage of this strategy:

  1. Create and mail a personalized letter to an existing list of prospects and include a URL (webpage) in your copy. This URL leads to a landing page or even a squeeze page where you can capture the prospect and bring him or her into your world.
  2. Create and mail three to four different postcards to a new list of your prospects  existing prospects.  The idea here is that you send the cards over a period of weeks and/or months. The cards can tell a story, make an offer or be the door for the prospect to receive information.
  3. Create several lead generating ads that are posted on local media sites and in printed publications. These ads should have different headlines and copy so you can test to see which one pull the best.

The important thing about this offline to online strategy is that you understand about directing the prospect to an online webpage and/or web form that offers a phone number plus an email opt-in sign up form.

In addition to this you should spread out the campaigns over a period of weeks and maybe months depending on the size of your company and capacity to handle new inbound calls and emails.

Lastly – make sure to track all that you do. This is one of the most critical aspects of the offline to online lead generation strategy. Because if you are going to develop different lead generation strategies, then you need to be able to tell which ones work and which ones don’t.

Want to learn more about attracting new leads and building a list of subscribers, take a test drive with The List Building Guide.

Dave Krygier
Publisher

Pause, Pray, Rewind & Play:
The 2PRP Formula

pause, pray, rewind, play

It’s now the start of a new year and many people have set their resolutions to do something that will positively affect their life in the coming year. Some of the most popular ones are weight loss, exercise, eating better, finances, and for some, it will be to start their own business. Have you made resolutions but have yet to get started? Funny how we all do that at one time or another.

Have you ever gotten to the point where you need to ‘pause’ and take a break because life seems to be stuck in overdrive and on fast forward? Could it be that you have so much going on that the hours and days are just one big blur? I recently heard a message that got me thinkin’ about what I need to do to change, slow down, and really review what I’ve been doing.

Here are Three ways that you might consider putting into your calendar if you’re tired and feel like the ‘fast forward’ button is glued down…

1. Pause and make space in our lives to be still and reflect. Even it’s for five minutes.
2. Pray while being still. Open up your mind to God and listen.
3. Rewind & Play back your day so you evaluate and grow

How does “Pause, Pray, Rewind & Play” work into a small business owner’s life?
To be honest, it works the same for everyone but sometimes when you are running and operating a small business you get so tied up in your little world that nothing else matters but your ‘biz’.  So I want to encourage you to take the time to implement 2PRP into your life. Check it out and let us know how this simple formula has worked for you.