Frustrated about how to create decent content for your website, blogs, social media sites and video channels? Have you been searching for the best content creation strategy and come up empty handed or with less money in your bank account and not much to show for it?
In my previous article about Content Creation I briefly mentioned the content blueprint. Today I’m going to clear the air and hopefully help you out of the muck and mire of content creation. This way you can work on your business, attract more qualified people and get more sleep at night.
Why am I hammering on this topic of a content blueprint and outline?
Because your best content creation strategy begins with a blueprint and outline. (Yes – I know I’ve covered this before in other articles)
It seems that more and more I get approached by companies that claim to be able to produce content and especially articles for blogs and social media. Yet no one has ever approached me with a content outline and best practices strategy.
I’ve been writing here on Clickandmortarblog.com since 2010 and the list of individuals and companies that have contacted us to provide content is longer than ever. Yet rare is the company that crosses my doorstep with a quality book of content that says – we get it!
The best content creation strategy means you have to come to grips with you are either able to create good quality content, direct someone else in house to do it, or have the ability to pay a team of writers and producers to get the work done.
Anyway you look at it someone needs to create the content. You, your partner, your employees, your kids, or an outside professional.
I dealt with this with a client who struggled over a number of years to create quality content within their organization and was not using the best content creation strategy but jsut the opposite. It was an internal battle that they fought and eventually lost due no one on staff who had the ability to create and pull all of the content together.
They tried and tried and tried but in the end (or new beginning) it just wasn’t coming together the way they wanted it to and hence they wasted alot of time and lost revenues plus who knows how much money.
The Best Content Creation Strategy for Your Small Business
It’s one thing to write a few articles and post them on your blog or website. It’s entirely another to research, interview, write, record, edit, and then publish content on a weekly basis.
When it comes to the best content creation strategy you must have a content outline or blueprint to work from and have a constant source of fresh content to pull from. Otherwise you’ll spin your wheels looking at the walls and windows of your office searching for things to say, write and record. See where I’m going with this.
Once you have these two items, then you’ll need to make sure that you use the following Three Important Keys to Unlock the Rooms or Building of Buyers:
1. Relevent Content is what your prospects and customers want. Content that has everything to do with your product, service or information and can help them solve their problem or answer a question. So keep your content relevent and not off in the woods attracting all kinds of bugs.
2. Quality Content is the second key that you need. This is one pet peave that I have when it comes to creating content for the web. It’s got to be quality or just don’t bother posting it, otherwise the key won’t work.
3. Original Content is the third key that you need when it comes to attracting people. It’s bad enough that there are copy cats all over the web. Be original. Be real and be interesting.
Once you use and implement a three keys with a content blueprint as your guide, then your content has to be optimized, posted, distributed and archived. Yes, you read that right – ARCHIVED. In other words you need to have a log and store your content in a readily accessible digital storage system.
Because the day will come when you need to access it due to a new piece of content being produced or you need to repurpose it for some other project online or offline.
Creating relevant, quality and original content is not as difficult as many make it but it does make for the best content creation strategy. It just comes down to a content blueprint and outline that covers all the information that you would share with your target audience.
So get together with your business partner, spouse, staff or content creation company and have a series of content brainstorming sessions. It’ll make your life easier and your content will get created, and posted sooner than later. Thus the best content creation strategy will come together and your business should start to see people who want to work with you.
Until next time,