I recently attended a conference that was focused on all things that had to do with Local Marketing and the web as we know it right now, and what’s to come in the near future. It was three days of speakers, videos and PowerPoint presentations along with lots of networking. Which was worth the trip alone…hint, hint, hint.
Of all the topics that were presented, three hit home with me and today I am going to share with you one of those three. It was titled ‘Local Social’ and it is what local marketers will either embrace or be left in a ghost town.
Local marketing and the ability to utilize the web have come light years in the last ten years. I wonder what it would have been like at The Tiny Store to have such awesome tools and avenues to develop and grow business? We’ll never know or maybe we will…
Web two point oh is now evolving to another level and engaging the searcher like never before. You probably already know this but I’m going to dig in and cover it anyway.
Search engines are starting to embrace the patterns and behaviors of us humans, aka the searcher. Combine this with the social media element and you have a very interesting chemistry that brings forth a new way of doing business.
This also brings even more to the surface as we become inundated with more and more information.
Thus the ‘Local Social’ comes into play and as we meld the search engine with social sites and other citation/review sites. Now it’s a little more complex than that but hopefully you get the picture.
It’s a new day for the offline small business that relies on the local folk for their livelihood!
So if you run and operate a small business that relies on the surrounding local community, then listen up and pay attention for a few more minutes, because this is serious stuff!
1. If you desire to attract and capture new searchers and visitors – you need to develop as many positive testimonials and citations (reviews) as possible.
2. You need to make sure you are listed on ALL of the local directories.
3. You must take action now and not delay another day!
Why you ask?
Because the race is on and the small business owner does the work and works the plan will be the one who rises to the top and dominates in his or her local marketplace. Yes, that’s the way it’s going to be moving forward. But now the small business can go head to head with the big national box and can stay out in front and win!
Guerilla tactics are us! (Thank you Jay Conrad Levinson)
Now there is more to these steps, if you are curious to find out – check in at SBM and see if the “Local Social Plan” for Small Business Owners is still available. Depending on when you read this, it may or may not be still on the market.
So waste not any time my faithful reader. Take action now and go make it happen.
Stay tuned and plugged in,