Late last year I was approached by fellow BNI member Jason Yates of Databar about a special event called Hear Me Run Spokane that he was involved in in our local community here in Eastern Washington.
When he presented the Hear Me Run Spokane overview to me over coffee I was quite surprised and intrigued at the same time. When everything was laid out I really saw this as a good opportunity for SBM and it allowed me to work closely with Jason on a short-term project.
Not very often an event comes along like Hear Me Run Spokane that is both community oriented and supporting a good cause for children who are deaf or hard of hearing. This 5K run in June is set in the Inland Empire city of Spokane and Jason’s company, Databar is the firm that is overseeing all the logistics and promotion of the race.
So, whether you are a die-hard runner, outdoor enthusiast or just want some family time, it’s a way that you can help a good cause and get some exercise.
Some may ask – what is a local online marketing company doing for an event like this?
Well my dear reader, it was not always this way in that having created, promoted and marketed special events in years past, I know how much work goes into them and the long list of details that it takes to pull off such events with few glitches. My past experience in the offline world of special events came mostly through a span of years that encompassed music and live production including staging, lights, sound and all the details within. We also dabbled in artist management for a few years and I at one time was a performing musician. From the March of Dimes Bid for Bachelors at Bellevue Square to the Redmond Derby Days to Clean Scream Events at Seattle Center, the work was massive and the hours never seem to be enough.
These events and many more underneath my belt led me to take on the challenge of helping Jason and the Spokane Hope School promote this initial event. And with less than five months to get it all together, the clock seemed to be ticking at a faster pace by the day.
So how are we doing this? Well, it’s no secret. We utilized a mobile platform along with a traditional desktop site, social channels and video to round off the package.
As one of the initial items I brought to the table, video could help to expose the race to potential sponsors, runners, spectators and maybe even the press. Time and footage will soon tell the tale as the videos are produced and published, so stay tuned, check out the Hear Me Run Spokane Social sites and I’ll keep you apprised of the progress.
More to come in the months ahead…
Dave Krygier
Publisher
