Targeted traffic is today’s message in part two of this three part series about traffic for list building. If you missed part one about traffic for list building, click here so you can follow along.
As a list builder, targeted traffic is really what you need if you desire to build a list of subscribers and monetize it over time.
It’s best to find traffic sources that are targeted towards the niche market you are in versus massive amounts of traffic that may not even be interested in your information, products or services.
Remember we are talking about ROI – return on your investment in the traffic source. So choose your traffic carefully and always test each traffic source to ensure that you know if it works or not.
These first two traffic sources I have listed are ones that you can setup and do yourself and essentially trade hours, if you are on a limited budget. Once your business is profitable you could choose to outsource the work and still utilize these two traffic options.
Article marketing – is where you write and post articles to directories, blogs and sites that pertain to your niche, subjects and topics. This method takes time and effort but can pay off in the long run if you know what you are doing.
Social Media Marketing – uses social media outlets to display and show your content for searchers to preview and then decide if your info is what they are searching for.
This next traffic source is one that you will have to pay for:
Pay Per Click (ppc) is one of the most widely used advertising methods online and there are lots of people who specialize in it, so I’m not going into detail about it in this article. When PPC is mentioned it usually means Google, Yahoo, and even Facebook. The thing with PPC is that it takes money, time and knowledge of how to make it work, if you intend to see ROI.
It’s great for testing headlines and copy but true ROI is another story. If you have high converting sales pages or high-ticket products, then PPC might be worth checking into, but tread carefully. It can suck the cash out of your accounts really fast if you don’t know what you are doing.
Why – because the last thing you want to do as a list builder is to waste time and money on traffic sources that don’t pay off and bring you ROI.
Still not sure about list building or maybe you are uncertain about how to monetize your existing list? For more on list building tips, strategies and tactics, go get your self a copy of the List Building Guide here.