The early days of local Internet marketing…
When my wife and I first moved to Wenatchee in March of 1999 it was almost like a dream come true. Here we were living in the Apple Capital of the world and one of the sunniest parts of Washington State with over 300 days of sunshine each year.
We loved the weather and smaller town atmosphere. We really enjoyed it and it was an exciting time. Plus we arrived in the still early days of the web and the local newspaper was just getting its feet wet in the online world.
I recall being the first residential test guinea pig in Wenatchee watching the three GTE techs hooking up the 115K ISDN connection to our home office. They had never done this for a residential customer and it was quite a sight as they took the better part of a day to get the work completed.
Those were the days of expensive banner ads and what I refer to as the wild west. I vividly remember discussing a potential banner buy with an account executive at Double Click. This was at the peak of the bubble, right before it burst and prices were sky high and just plain ridiculous.
Local Internet Marketing in Wenatchee
I operated and worked from a home office, taking calls and emails from around the globe. The fax machine was still in use at that time and it wasn’t uncommon to come home to a pile of paper having to do with orders, questions and operations. This was during the Internet boom and our business was booming and cruising along.
We found needs in the market and we filled them. Simple but true.
So all this leads to one question: As a small business owner in Wenatchee and Central Washington, how do you increase sales with local Internet marketing and market your business on the web and actually make it work?
There are Two Sides to this Web Coin:
Side A: If your business is located anywhere in Central Washington like Wenatchee, Leavenworth, Chelan, Cashmere, Plain or anywhere in between, and you have a product or service that isn’t restricted to being local, then you must seriously consider testing a ‘regional’ local Internet marketing strategy when it comes to your marketing on the web.
Side B: If your business is really focused on the local or regional community in Central Washington, then a local web strategy will probably fit you better. Why – because you need local business, not business from outside the region. Local means people that are only going to shop and spend their money with a business that resides in their local area like Wenatchee or Cashmere.
With all that said, I can relate to both sides of this coin due to years of experience, testing, failing, succeeding and doing both sides from Wenatchee.
The bottom line is that if you want to increase sales with local Internet marketing and stay up with the ever expanding web, then you’ll need an Internet marketing strategy that is designed for your business. Not a cookie cutter approach. It may be a local internet marketing strategy and it may be a boader strategy. Either way, you need to target your market and focus versus throwing the wide net.
To your web marketing success,
PS – Should you get stuck in the mire of web workings and require some assistance to make your way to safe ground, give the Small Business Mechanics a jingle. They have the tools and experience to help your business plus you may even see a bonus or two…