Today’s topic is ‘How to Start a Blog’ and what you as small business owner or professional can do to make this online method of content marketing work in your favor.
When I first started Click and Mortar Blog in early 2010 it never occurred to me that starting a blog was really one of the best ways to communicate and distribute content. I always thought a blog was used as a journal or way to offer commentary about different topics and subjects.
Well it didn’t take long for me to get up to speed and learn the ins and outs of blogging and how powerful this channel is.
So how does one start a blog for a small business?
If you want the simple easy solution, go to blogger.com. This way you can be up and running in very little time. It’s easy to setup, easy to load content and easy to manage without having to pay for a webmaster or technician to take care of all the backend work.
There are other blogging platforms you can use, if you are on a really low or limited budget. If you choose this route I recommend that you do some research and compare to see how each blog platform works and which ones might best fit your needs.
If you want more options, the ability to customize your blog, and use your own domain names, then consider using the WordPress platform like we do here at clickandmortarblog.com. Or if you already have an existing website – add a blog to it. This is a bit more complicated and depending on your level of expertise, you might have to find a web technician to help with some of the backend work.
No matter if you are a solo practitioner or operating a small business with 50 people, the blog can be used in so many different ways and has tremendous benefits.
What are the benefits of creating and maintaining a blog for your small business?
Here’s the short list:
1. Blog to drive traffic by using quality content to attract visitors to your websites.
2. Blog to communicate and offer additional content to your list of email subscribers.
3. Blogging can be used as a way to promote your business through quality content and then linking to other niche websites.
4. Blogging for other sites as a guest blogger can be huge, especially if you have specific areas of expertise and have the ability to create original posts on a continual basis. By guest blogging you can usually link back to your own blog and increase visibility.
And the benefit list goes on…
But know this, starting a blog for small business purposes is a great way to create exposure, especially if you are a new business or are just getting started online and need a jumpstart.
So if you haven’t started a blog for your small business, get started today. And if you want to learn how to utilize your blog with your email marketing, subscribe to the List Building Guide and I’ll share some tips and tactics.