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Mobile Marketing Update

As the mobile marketing wave continues to grow, it seems like more and more small businesses are finally beginning to see the picture and jump on the bandwagon. And this is a bandwagon that you do not want to get left off of.

The world of mobile is much more than just your iphone, Android phone or Blackberry. It’s a world full of phone enabled devices along with tablets and mini-tablets that searchers keep with them from dawn until after dark.

No longer is the mobile phone the device of preference. It seems that the land of tablets is taking over and slowly but surely making it’s way into each and every business and household.

      It’s an ever growing list of both devices and marketing that seems to have no end in site.

Here’s the overview list if you haven’t been keeping up.

Mobile Websites are the first step for most small businesses. This simple step can mean the difference of being seen and clickable versus being somewhat seen and kind of clickable. Having a mobile site for most small businesses will make the difference in visibility.

Mobile Responsive Sites can make all the difference in the world for a business or organization that needs to be seen in the world of mobile. These sites respond and resize for the device that calls them. It’s a great way to be seen and not have to maintain multiple sites to get the job done.

SMS Texting has grown ever so popular with restaurants, doctors, dentists, sports organizations and service businesses that book appointments in advance. This mobile marketing tool may or may not be for your small business, but be on the look out for how you can text your way to increasing sales.

Mobile Apps are fantastic for the business or organization that has a repeat clientele or needs to have constant contact with its prospects and existing customers.

Mobile Advertising is one area that we’ll be seeing more and more of. It’s growing leaps and bounds while newspaper sales continue to plummet and lose ground. Capture your searcher while he or she is in the market and you might find your newest customer arriving at the front door tapping on his or her tablet.

Now you could be far along in this mobile game and have your act together with a mobile site or even a mobile app and maybe you even have tested some mobile ads on different search engines or networks and seen results.

No matter, even if you are just getting your feet wet with mobile, take it one day at a time and just be glad you got started.

To your mobile marketing success,

Dave Krygier

For more on mobile marketing and to see if you website is mobile compatible, the Small Biz Mechanic is offering mobile check ups. You can get yours by going here.



Mobile Marketing – Are You Ancient History?

Is your business Mobilized yet or are you still fiddling around, being indecisive and holding onto old, outdated marketing? Well, I will tell you that now is not the time to be putting off these important decisions about mobile, because mobile marketing is on a role and there are billions of humans helping that roll pick up steam.

Mark my words that this mobile revolution and evolution will catch up with you sooner or later, whether you like it or not. I mean 77% of the world population has a mobile device and according to recent research, it’s expected that over 1 Billion people will have Smart phones by 2016!

Not to date myself but I’ve been around since the
beginning of the mobile rise in the 1980’s. Yep, yours truly had the grand pappy of cell phones, an original brick phone, circa 1988.

Ancient Mobile Marketing Device
Ancient Mobile Marketing Device

Now it goes back a year before this when I had my first EF Johnson ‘car phone’ and boy was it a robust setup!

The picture to the right is of a Motorola 8900 Ultra Classic II that I used for several years in the 1990’s and believe it or not I went back to this after having a Microtac flip phone.

Boy those were the days and technology was changing at a fast pace but not as fast as today. But this is where it all started for the land of mobile.

And you could even say it started with pagers and yes I had a few of those, even one that  allowed anyone to leave me recorded message that played back over a little speaker on the pager. Hi-tech, eh? Well, it was for 1987 and we used this technology until the mid 1990’s.

So all this ancient tech history leads me to today and where we are currently at with mobile and your business. Yes, your business and mobile marketing.

In my article about mobile marketing on November 15th I mentioned that mobile traffic had surpassed the 10% mark and with billions and billions of people already mobilized, this should tell you something.

Now whether you arrived at this article though our mobile site, a tablet or desktop, it makes no difference, but know this my loyal reader…

If you are still lugging around old technology(and marketing baggage) like the Motorola bricks(they might only work in a very, very remote area) , you best take a hard look at the world of mobile and engaging your target audience. Because mobile is here to stay. It’s growing by leaps and bounds and it’s over taking the desk top world very fast.

From mobile & responsive websites, to mobile apps, SMS texting, QR codes, Games and the marketing that drives it all so your mobile experience is as good or better than the desktop.

So stay tuned here at Click and Mortar Blog because we’ll be keeping tabs on the world of mobile and maybe we’ll even bring back some more history about the ancients.

Get mobilized!

Dave Krygier

PS – Have you seen this mobile marketing solutions video from our friends over at Small Biz Mechanix.





Mobile Marketing & Your Small Business

Mobile marketing is becoming a force to be reckoned with and I hope your small business is riding this technological wave to bring you more leads and customers.

Marketing online is shifting to the mobile platforms and those businesses that are taking advantage of this shift are, and will see both traffic and conversions if they know how to adapt, attract and capture.

This past October Mobile web traffic passed the 10% mark for the first time ever.

Mobile accounted for 10.3% of total web traffic in October 2012. Believe it or not this figure is about double the 5.6% at the same time in 2011. This total does include both mobile devices and tablets.

Now with that said, The Big G still owns 89 percent of the Mobile Search Market but Apple fans still represent 60% of the mobile web browsers, whileThe Big G’s handsets make up 26%. This leaves Blackberry, Opera Mini, Symbian, Msoft IE with the balance of the mobile browsing out there. This last group is a small percentage and who would have thought that Blackberry would be in the back of the pack, considering they were one of the first to the party.

Ok – enough with the stats.

My questions to you about mobile are these…

1. Is your business mobilized? Meaning, is it ready to attract and capture searchers in the mobile environment?

2. If Your Small Business is ready and you are mobile enabled, then are you staying on top of what to do next and maximizing all your opportunities.

So this leads me back to the question; What does it mean to be mobile?

Here are the simple answers:

1. Your site needs to display properly on a mobile device. And this means that it needs to be simple and fast to navigate, which only a mobile site or fully responsive website can do. Two, three or four simple touches. Or maybe more if you are ordering takeout or a double tall frap with no whip and extra hot. 🙂

2. You need to show up in the search engines and especially when a mobile user is searching for your business. Keep it simple and do the work so your business is listed on all the search engines, directories and citation sites.

3. You need to be actively utilizing marketing avenues like ads on mobile devices and mobile apps that stay planted on your prospects and customers mobile device screen top. I would say desktop but that just doesn’t make sense does it?

So if you find yourself stuck in the mobile mud and need some help getting unstuck, then contact the Mobile Marketing Mechanic and his team will pull out the gear to get you mobile in a jiffy.

To your mobile marketing success,

Dave Krygier

PS – The stats I mentioned above were not pulled out of a hat but are quoted from Netmarketshare. So they get the stat gathering credit.