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Month: July 2013

Business Development Strategies – The BNI Way

Ever heard of BNI? Well up until last year, neither had I. Well at least I hadn’t paid enough attention to know what BNI is all about.

You see, BNI, also known as Business Networking International, is a global organization that functions on the basis of referrals, with the philosophy of Givers Gain.

Up until the Spring of 2012 I’d never heard of BNI.

I had been involved in networking groups before like LeTip and even co-founded a group in the early 1990’s which was located in the Seattle area called the Northern Network.

From different Chambers to Associations, I had my share of networking and needless to say the guard was up. Networking on a local level was not a new concept to me, but a group of very successful marketers, who I met at a conference, highly recommended BNI and this caught my attention.

So I decided to visit two different BNI chapters in my neck of the woods and one of them fit me better than the other.

Yes, there are chapters all over and in my case there were several to choose from that didn’t have a business like mine. You see each BNI chapter can only have one profession or business of it’s kind as a member. This way you are not competing with another company for the same business.

BNI is very unique, at least to this publisher and small business owner who has been around networking since the start of his first little enterprise many, many years ago.

BNI has been a real blessing and in my opinion the connections one can make are well worth the time and small investment.

Look, I’m not saying that you put all of your time into networking. I’m just saying that maybe it’s worth looking into and investigating if you are in the business development mode right now looking for new business development strategies that convert prospects into clients.

Because one to two new referrals could be what makes your week, month or even your year, depending on your business.

I mean we can go back and forth about business development strategies all day long.

There are lots of them out there and plenty of people to help you implement whichever one suits your particular business. Maybe your business development strategies or ‘strategy’ are working just fine and the cash register is overflowing, but you know you need a backup plan?

Maybe BNI could fit the bill and be a part of your business development strategy over the next couple of years? The only way you’ll know is to schedule the time to check it out and evaluate for yourself.

So if you are a small business or professional on the business development path and desire to connect with other like-minded people…

BNI might just be the ticket.

But you’ll never know until you take the next step and visit a chapter in your area.

Until next time,

Dave Krygier