This article is about Rule #3 – Be available.
Be willing and open to connect with those people that opt-in and subscribe to your email list.
What this really means to be available is that when a subscriber sends you an email, you respond to them. And do so sooner than later.
This is one of the first tests that I do when I subscribe to a marketers list.
I send an email to inquire about something. If the message comes back as undeliverable, no response, with an automated reply, or with a support ticket system, then I know this marketer is not available. Or he or she has chosen to outsource email inquiries.
What this tells me is that the marketer is not really interested in connecting with subscribers and clients.
I did this just recently and the individual never replied. But then the next day his new message showed up to pitch me another product. The funny thing is that the product didn’t have a thing to do with why I subscribed in the first place.
The no reply and then follow up sales message didn’t do much to get me to buy his product. In fact it did the exact opposite and turned me the other direction.
When a subscriber contacts you, it’s usually because the individual is searching for more information or has a question about something pertaining to your product or service.
What you should do is make the personal connection and start the cultivation process. Because after all you are building relationships and if the relationship is strong, the better chance you have of selling your products and services.
Of course there’s the easy way out and you can simply say that … Shortcuts are the way to go. And then you look for ways to automate the replies or setup support ticket software.
I say – take the high road. Be available and Connect with your subscribers and clients until the day comes that you have so much business and are overwhelmed with emails that you have to search, hire and personally train someone to help you. More on this topic in another article.
To summarize our three part series: Be real, add value and be available to the people on your list –online or offline.
And if you still haven’t picked up the List Building Guide, go now and get yourself a copy.
To your continued success,