Home » List Building Basics 101

List Building Basics 101

When it comes to Internet marketing there are many different ways to build and develop a business, but one way that can bring long-term results is the business of list building or what some refer to as building a list.

The ‘List’ is basically comprised of subscribers who have an interest in a particular topic or subject that the person specializes in.

The list itself is managed through an email auto-responder that the list owner develops and creates messages. These messages should be designed to communicate and connect with subscribers as they opt-in and subscribe to the list and offer products and/or services for purchase.

One great thing about building a list is that you don’t necessarily need a fancy website. All you need to get started is what’s called a squeeze page and then an email auto-responder account.

There are three main Benefits to Building a List of Subscribers:

  1. The ability to directly communicate with the subscriber as often as desired. (Versus offline where it’s generally cost prohibitive)
  2. The ability to sell the subscriber any kind of related products and services –either self-produced or someone else’s. These products and services can be digital or physical.
  3. The database of subscribers can be looked at as an asset of sorts – but only if maintained and monetized.

The interesting thing about list building is that it is possible to specialize in a niche and focus on specific sub niches where by searchers are attracted to the particular business, service, product or information.

Whether the list owner chooses to diversify or focus in on a particular product, subject or topic it makes no difference.

What is important is to only write & post quality content and then combine this with quality products and/or services.

To learn more about how you can develop a list of subscribers, check out the latest list building guide.

To your online success,

Dave Krygier