Increase Sales with Local Internet Marketing

The early days of local Internet marketing…

When my wife and I first moved to Wenatchee in March of 1999 it was almost like a dream come true. Here we were living in the Apple Capital of the world and one of the sunniest parts of Washington State with over 300 days of sunshine each year.

We loved the weather and smaller town atmosphere. We really enjoyed it and it was an exciting time.  Plus we arrived in the still early days of the web and the local newspaper was just getting its feet wet in the online world.

I recall being the first residential test guinea pig in Wenatchee watching the three GTE techs hooking up the 115K ISDN connection to our home office. They had never done this for a residential customer and it was quite a sight as they took the better part of a day to get the work completed.

Those were the days of expensive banner ads and what I refer to as the wild west. I vividly remember discussing a potential banner buy with an account executive at Double Click. This was at the peak of the bubble, right before it burst and prices were sky high and just plain ridiculous. 

Local Internet Marketing in Wenatchee

I operated and worked from a home office, taking calls and emails from around the globe. The fax machine was still in use at that time and it wasn’t uncommon to come home to a pile of paper having to do with orders, questions and operations. This was during the Internet boom and our business was booming and cruising along. 

We found needs in the market and we filled them. Simple but true.

So all this leads to one question: As a small business owner in Wenatchee and Central Washington, how do you increase sales with local Internet marketing and market your business on the web and actually make it work?

There are Two Sides to this Web Coin:

Side A: If your business is located anywhere in Central Washington like Wenatchee, Leavenworth, Chelan, Cashmere, Plain or anywhere in between, and you have a product or service that isn’t restricted to being local, then you must seriously consider testing a ‘regional’ local Internet marketing strategy when it comes to your marketing on the web. 

Side B: If your business is really focused on the local or regional community in Central Washington, then a local web strategy will probably fit you better. Why – because you need local business, not business from outside the region. Local means people that are only going to shop and spend their money with a business that resides in their local area like Wenatchee or Cashmere.

With all that said, I can relate to both sides of this coin due to years of experience, testing, failing, succeeding and doing both sides from Wenatchee.

The bottom line is that if you want to increase sales with local Internet marketing and stay up with the ever expanding web, then you’ll need an Internet marketing strategy that is designed for your business. Not a cookie cutter approach. It may be a local internet marketing strategy and it may be a boader strategy. Either way, you need to target your market and focus versus throwing the wide net.

To your web marketing success,

 Dave Krygier

PS – Should you get stuck in the mire of web workings and require some assistance to make your way to safe ground, give the Small Business Mechanics a jingle. They have the tools and experience to help your business plus you may even see a bonus or two…

Increase Sales in Your Small Business with Better Customer Service

This could be the year that you increase sales in your small business with better customer service but you need to know what not to do so in today’s post I decided to share some of my customer service experiences that may give you some insight.

This is part one in a series about how to increase sales in your small business.

During the past year I seemed to have run into a rash of customer service issues with products and services that I purchased. Call it what you may, when it rains it can sometimes pour, and it poured quite often in my neck of the woods in the areas of customer service and brand loyalty.

There’s an old adage – “You Get What You Pay for.” And personally I have found this to be so true when it comes to most commodity based items big or small.

Here are some real live examples, (with the names of the companies removed), that show what not to do and how companies are really blowing opportunities when it comes to customer service and increasing sales.

How to Lose Customers and Lower Sales

Above the Ground Pool – The top of the line pool itself is decent quality, but finding certain readily available replacement parts for this manufacturer’s pumps and filters is like pulling teeth from a cat after it gets out of the bathtub! Add to this the simple fact that service is non-existent even if you want to pay for it. So much for saving money and doing it myself. :-(

Top Car Manufacturer – It’s not every day that one buys a new or used car and this last year we went through the process of buying a new vehicle from a local dealer versus over the Internet. The bottom line is that even though this automobile brand  has built a great brand based on quality vehicles, the car buying process is still the same and it sure doesn’t look like it’s changing anytime soon.

It’s the same old bologna and issues with integrity. Too many different stories.

In the end, the vehicle we purchased from the local dealer is ok, but I must say the attention to certain details was lost along the way, the door edge guards are still not installed properly and my back will never be happy while in this vehicle.

Will we go back to this brand? Maybe – but it will be online and working every angle to save money.

Could better customer service have increased sales in this local business? For sure. I would have upgraded the vehicle and sang their praises. 

Now let’s take a look at a small consumer item.

Sunglasses Company – A search for Some Protection from the Sun.

I never knew that buying a pair of prescription name brand sunglasses was going to be such a chore! After searching high and low for a licensed retailer I decided to call the sunglasses company directly and left a message for their director of sales and marketing, who never bothered to return my call. So I called again and left a message for the person who oversaw the state I reside in, and finally received a return telephone call but with no results.

I was doing everything I could to buy from this company but they just didn’t care. To them I was only one customer looking for a pair of quality prescription sunglasses.

At the end of the day I ended up using a pair of existing non-prescription frames I owned and then purchased non-brand polarized lenses with mirror coating.

The local small business optical store lost the sale and a brand loyal customer. The manufacturer lost a long time loyal customer and any chance of my returning to their camp.

How to Increase Sales in Your Small Business

The bottom line…If you want to increase sales in your small business just provide good customer service along with returning phone calls and responding to emails. After all, it’s not that difficult to satisfy the average consumer, especially if he or she is in the market for your product, service or information.

- Be Professional and friendly

- Go the Extra Mile

- Ask Questions and Survey Your Customers

In the second part of this series on how to increase sales in your small business I’ll share the other side of the coin and what I consider great customer service from a veteran retailer who went above and beyond.

Stay tuned for more on this topic.

Dave Krygier
Publisher

Three of the Best Ways to Retain Customers and Increase Sales

In my previous post about how to increase sales I mentioned three customer service experiences that literally broke my relationship with these businesses. Today I will dig into three of the best ways to retain customers in your small business so you can increase sales.

 Although there are many more ways to keep customers in your wheel house, these three ways to retain customers will help improve sales if you continually work on them.

Now for a Really Great Customer Service story…

I purchased a piece of luggage from Jos A Bank in our local area under the guise that if anything ever happened to it they would replace it.

Well as life happens, this particular piece of luggage started to have some serious exterior issues with only 20 flights of service. So I brought it back and came to find out that Mr. Bank was no longer in the luggage business and they were in the process of merging with another mens clothing conglomerate.

Fortunately for me the man who sold me the bag was the manager and had some integrity. He went to bat for me and guess what…

He fixed part of the issue and also gave me a credit for $1000 that I could apply to anything in the store! Now that’s what I call customer service and taking care of the customer and going beyond. Considering the luggage cost less than $400, the repair plus the $1000 far exceeded the value that we paid.

Even though this company is not a small business their local store is run like one and they’ll receive my vote for great customer service and retain me as a customer for life.

This leads to what I believe are Three of the Best Ways to Retain Customers: 

A. Give Your Customers a Reason to Come Back to Your Business. Treat your customers like you treat your best friend and always have something to entice them to reenter your world.

B. Cross Train Your Sales and Customer Service Staff. This way you are never without someone in either department.

C. Find and Recruit People Who are Open and Willing to Learn Your Business. It seems that good, quality, trained retail sales and customer people are just becoming harder and harder to find these days. So when you find a really good quality individual, do what you can to support him or her and treat them like family.

Bonus – if you communicate openly with your staff about your expectations and goals, this can also be one of the best ways to retain customers, especially If you are building your business around a brand. This means that you have to make sure the people who work for you understand what brand loyalty is all about or it could mean their jobs and loss of income.

Make sense?

If not – let me know by forwarding me an email here at ClickandMortarblog.com and I’ll do my best to answer your question.

Until next time…

Dave Krygier
Publisher 

 

 

Best Ways to Market an Alternative Medicine Practice

In this article I’m going to share one of the best ways to market an alternative medicine practice or clinic. 

As a practicing alternative medicine professional you probably cry at the thought of spending money on traditional advertising, right? I mean spending your hard earned income on newspaper, magazine, TV and radio ads is about the last thing you want to do unless you like to see your name in lights!

And that’s where content marketing online comes into play and could be what catapults your business to the top of all the online local search results 

This may be one of the simplest things for an alternative medicine practitioner like yourself or it may seem like you’re getting a tooth pulled without any numbing medicine.

Best Ways to Market an Alternative Medicine Practice

Content marketing is one of the best ways that nutritional and alternative companies have attracted and connected with their target market. They have been doing this for decades. You already receive their physical and digital newsletters, mail and email that contains some of this valuable content. It comes from your suppliers, competitors and researchers. 

Due to all of this content available out on market today to alternative practitioners like yourself and the general public, you need to separate yourself from the crowd.

This way you can attract and connect with:

People who are looking for your kind of practice or clinic. 

People who want help and desire to get better and live more fulfilled lives without the need for toxic chemicals, drugs and foods that poison and weaken their bodies.

People who are searching for a new practitioner for their family or close relative. 

The bottom line: You can guess or you can test when it comes to marketing. Afterall, it’s your decision as to what you do with your practice/clinic and your money.

But I say, why waste money when you don’t have to? There are people who want what you have, yet have not connected with you at your practice or clinic.

You can spend money and not know what works when it comes to marketing or you can invest in one of the best ways to market an alternative medicine practice: quality content that connects you to people who actually want and desire your services.

Here are three ways you can connect with people who are buyers of services like the ones you currently offer:

  1. Publish quality written content with specific proof elements. 
  2. Create Original videos that attract and connect you with your target audience.
  3. Provide credible resources that your buyers can access.

But the key to really making content work in your favor is to have a content blueprint and outline that works as a a roadmap and guideline. Plus you need to create the quality content or have it created and distributed for you.

For more information about the best ways to market your alternative medicine practice, visit SBM and check out their content creation and marketing resources.

To your clinic’s success,

Dave Krygier
Publisher

How God Moments Can Change Your Life & Your Business

Today I’m going to take a different path in the land of Click and Mortar Blog. That path is one where I’m going to share about a spiritual topic called God Moments.

Maybe you believe in God and maybe you don’t. Either way, he is working all around us. And yes that includes your life, small business and all of the people you interact with each and every day.

I once heard a speaker call these ‘God Moments,’ so I figured I would share some from my life and lead off with a brief comment about a movie that we had experienced.

In this movie, God’s Not Dead, actor Kevin Sorbo portrays an atheist professor; whose past has led him to require all of his college students to literally disown whatever religion they believe in on their first day of attending his class.

This leads to many students following his instructions, but one student refuses to go this route and sets out to prove that God is not dead. And when I look at the last four words of this last sentence, they lead me to the moments that God has literally reached out and put someone in my path.

Some of the God Moments of my recent past look like this:

The connection with one of my mentors, Sean Mize, which eventually lead to Lester Wehyee.

The connection with business associate Chip Heady eventually lead to Bob Bowen, who as of this writing is currently with Holt International in Eugene, Oregon.

The connection with non-profit ministry evangelist Bob Bowen which has lead to so many different people including Melissa Williams and Tom Mehrer of Clean Compassion.

God Moments and CleanCompassion.org
God moments lead me to Bob and then to Tom at Clean Compassion, who is now connected to Lester in Liberia.

The connection with networking professional Barbara Olson at BNI, which eventually lead to other Godly people like Claudia Rumwell, The Senior Care Organizer.

The connection with pastor Randy Simon. More to come on this connection.

The message our pastor, Joe Wittwer, shares on Sunday’s at Lifecenter hits home in one way or another. And there is always a verse, a phrase or something said that communicates – “God’s Not Dead.”

And the list goes on and on.

Maybe you believe in God and maybe you don’t. Either way, he is working all around us. And yes that includes your small business or enterprise. Whether you want to acknowledge this or look the other way.

So I ask you my friend…

- What kind of God moments are you in for? What kind of God moments have you had but you never really acknowledged them as such?

- Will you be ready for your next God moment or will you let it pass you by?

Only time will tell and your life will record it.

Be aware, be thankful and look for the God moments in your life. Because God moments can change your life in just seconds.

Tomorrow we’ll return with our regularly scheduled posts having to do with the topic of driving traffic that converts into sales.

Until then,

Dave Krygier

Best Content Creation Strategy

Frustrated about how to create decent content for your website, blogs, social media sites and video channels? Have you been searching for the best content creation strategy and come up empty handed or with less money in your bank account and not much to show for it?

In my previous article about Content Creation I briefly mentioned the content blueprint. Today I’m going to clear the air and hopefully help you out of the muck and mire of content creation. This way you can work on your business, attract more qualified people and get more sleep at night.

Why am I hammering on this topic of a content blueprint and outline?

Because your best content creation strategy begins with a blueprint and outline. (Yes – I know I’ve covered this before in other articles)

It seems that more and more I get approached by companies that claim to be able to produce content and especially articles for blogs and social media. Yet no one has ever approached me with a content outline and best practices strategy.

I’ve been writing here on Clickandmortarblog.com since 2010 and the list of individuals and companies that have contacted us to provide content is longer than ever. Yet rare is the company that crosses my doorstep with a quality book of content that says – we get it!

The best content creation strategy means you have to come to grips with you are either able to create good quality content, direct someone else in house to do it, or have the ability to pay a team of writers and producers to get the work done. 

Anyway you look at it someone needs to create the content. You, your partner, your employees, your kids, or an outside professional.

I dealt with this with a client who struggled over a number of years to create quality content within their organization and was not using the best content creation strategy but jsut the opposite. It was an internal battle that they fought and eventually lost due no one on staff who had the ability to create and pull all of the content together.

They tried and tried and tried but in the end (or new beginning) it just wasn’t coming together the way they wanted it to and hence they wasted alot of time and lost revenues plus who knows how much money.

        The Best Content Creation Strategy for Your Small Business

It’s one thing to write a few articles and post them on your blog or website. It’s entirely another to research, interview, write, record, edit, and then publish content on a weekly basis.

When it comes to the best content creation strategy you must have a content outline or blueprint to work from and have a constant source of fresh content to pull from. Otherwise you’ll spin your wheels looking at the walls and windows of your office searching for things to say, write and record.  See where I’m going with this.

Once you have these two items, then you’ll need to make sure that you use the following Three Important Keys to Unlock the Rooms or Building of Buyers:

1. Relevent Content is what your prospects and customers want.  Content that has everything to do with your product, service or information and can help them solve their problem or answer a question. So keep your content relevent and not off in the woods attracting all kinds of bugs.

2. Quality Content is the second key that you need. This is one pet peave that I have when it comes to creating content for the web. It’s got to be quality or just don’t bother posting it, otherwise the key won’t work.

3. Original Content is the third key that you need when it comes to attracting people. It’s bad enough that there are copy cats all over the web. Be original. Be real and be interesting.

Once you use and implement a three keys with a content blueprint as your guide, then your content has to be optimized, posted, distributed and archived. Yes, you read that right – ARCHIVED. In other words you need to have a log and store your content in a readily accessible digital storage system.

Because the day will come when you need to access it due to a new piece of content being produced or you need to repurpose it for some other project online or offline.

Creating relevant, quality and original content is not as difficult as many make it but it does make for the best content creation strategy. It just comes down to a content blueprint and outline that covers all the information that you would share with your target audience.

So get together with your business partner, spouse, staff or content creation company and have a series of content brainstorming sessions. It’ll make your life easier and your content will get created, and posted sooner than later.  Thus the best content creation strategy will come together and your business should start to see people who want to work with you.

Until next time,

Dave Krygier
Publisher

Click and Mortar Marketing – 5th Anniversary Post by Clickandmortarblog

Hard to believe it’s been five years since we started this click and mortar marketing site called clickandmortarblog.com. What’s even crazier is that the amount of content pertaining to click and mortar marketing and small business that’s come through here is so much more than I originally anticipated.

As of this day we have written all but several posts in house and this was due to myself being unsure about how I was going to write, edit and do it all.

Click and Mortar Marketing by Clickandmortarblog.com
Since 2010 – Click and Mortar Blog has been delivering marketing tips, tactics and information for the small business owner and marketer looking to expand on the web…

When we first started in February of 2010 I had Jeff Stuhlmiller contribute a few articles. He was kind enough to lend a hand but since then all the rest of the original posts for clickandmortarblog.com have come directly from the publisher.

Why do I share this on the eve of our 5th Anniversary? Because in this day and age of copycats and laziness, many an online marketer may take the easy road to stealing other people’s content.

Especially if he or she is working in click and mortar marketing and doesn’t understand how to create totally original content.

There are some really good to great content creators out there on the market today who work their “you know whats off” each and every day to provide businesses and organizations like yours, original videos, audios, articles, photos and graphics for clients around the world. They put their hearts into creating content that means something and is valuable to them and their clients.

Then some lazy, unethical person comes along and decides the he or she is going to scrape their website for new content that can be used for their own website or video. And do they ask for permission? Not! They copy, paste and go along their merry way. :-(

When it comes to click and mortar marketing I know from years of experience that this happens all the time. Retail business owner A hires Writer A to write 5 blog posts for her website and social media channels.

Writer A then takes her time and the business owners money doing this, and scans the web, copying and pasting content into a word doc. Then she spends a little time rearranging the content so it looks like it’s original when it’s really not!

This is only one scenario of many that can play out for the small business owner who wants to create good to great quality original content online, but just doesn’t know. 

Click and Mortar Marketing for the Small Business Owner 

For a retail or service based business owner who is looking to really kick it up a notch with click and mortar marketing – always find credible/reliable sources for creating online content. That includes your photography, graphics, videos, audios and especially the words that support these. 

Interview more than three people and pick the ones that understand your business and will deliver the goods on time and on budget. If you need some help with this – connect with SBM.

Your click and mortar marketing is pulling two worlds together where your buyers coexist, and thus the content needs to work together to achieve the results that you are after. You get there by using quality original content, which is the best way to go when it comes to connecting with your small business’ target market.

And if your business is utilizing click and mortar marketing you must be testing every step of the way to see what is working and what is not. That way you maximize your ROI.

Next time I’ll dig into the content strategy, so stay tuned.

Dave Krygier
Publisher
ClickandMortarblog.com

 

 

 

 

 

 

Permission Based Marketing – Are You In or Out?

Permission based marketing is more than just asking someone permission to send them stuff or call them whenever you feel like it. Permission based marketing, or what some refer to as opt-in marketing, is the way that we get through all the clutter and noise to our target market. It’s the simple process of asking, communicating and then delivering on what we promised. And if you really want to make an impact you need to over deliver and add value whenever and wherever you possibly can.

Permission Based Marketing by Clickandmortarblog.com
Did you get permission or did you add your latest prospect to your email list and then hit SEND?

During a connection/outreach campaign for a client I had one of the most interesting things happen to me. I was sending a regular personalized email message to a very small group of people who made up the advisory board for my client.

What happened next was quite the shocker as I received a promotional email from one of the receipients of my message. This was kind of odd considering the fact that the individual didn’t even subscribe to my client’s advisory board list, but instead subscribed me to their email auto-responder!

This is just not right and needless to say got my attention. Not only does this tarnish their reputation, but this is a no no and goes against email best practices. It not only got me a little upset but it cost the credibility and future of working with this other company.

You know it’s one thing if you receive a message from someone and don’t want to opt-in to their list or the recommended list, but to take that person’s email and put it into another email auto-responder by hand is asking for trouble. Further more, if you are still manually entering your prospects email, it’s probably time you made a simple change and have them OPT-IN!

Like I mentioned earlier, Permission Based Marketing is more than just asking someone if you can send and/or contact them whenever you feel like it. No matter if you are utilizing email, direct mail or direct sales methods, it’s like this…

Think as the consumer. Consumers don’t want more junk mail and email. They want what interests them, not what interests you.

Here’s an example:

If you and your family really enjoy water sports and boating then you probably enjoy reading and researching topics and areas of interest pertaining to this sport. So you are more than open to receive and review information as long as it is relevant to your interests.

As soon as this information hits the fringe or goes beyond your water sports and boating, then you start to put up barriers and will stop being open to receiving and reviewing information.

It’s kind of like when you receive a boating magazine that is totally dialed into what your interest is. But then some other publisher rents the list and starts sending you magazine info about fishing and hunting. Fishing is a distant cousin to your boating world and maybe you have interest but it’s really a shot in the dark. Hunting isn’t even on your charts and gets tossed in the round filing cabinet.

A Permission Based Marketing Campaign

What needs to happen is a permission based marketing campaign that says, “Hey, are you interested in information about other topics related to water sports and boating? And would you like to be informed about these topics?” If so, consider getting in touch with the Team at SBM and they’ll make it happen!

Pretty simple concept, yet so many businesses and organizations miss this and just roll on with the old, antiquated attitude of ‘we’re getting the industry standard response’ (which is usually only a couple of percentage points), so why change?

Well, I’m here to say to you today…

That’s a bunch of hogwash and you can do better if you use permission based marketing.

Ask your prospects and customers what they want to learn, know and have interest in. Get to know your prospects, subscribers and clients. Then deliver the best, most targeted information to them. Plus always ask their permission before you add on or increase the volume of information.

Permission Based Marketing – your way to developing a loyal group of subscribers, clients or customers.

Make ee sense my loyal reader?

I sure hope so. If not, let me know and we can discuss it further.

To your success,

Dave Krygier
Publisher
Clickandmortarblog.com

 PS – This article, as is every article here on Clickandmortarblog.com, is Copyrighted by the publisher as listed above and you DO NOT have permission to copy or disassemble this article without express permission from the publisher. 

 

Three Things You Need to Know About Content Marketing Online for Small Business

For years and years I worked in a small business that relied on organic search traffic to drive people to our email, phones and physical locations. Organic search was our only online marketing activity for the better part of 4 years and then we added a few directories like Qwest and GTE Superpages. Content marketing online wasn’t even something we considered but it turns out that we were doing it without knowing what great results would come down the road.

We loaded up content week after week and month after month. It was tedious work, but we had a good webmaster and I fed him alot of information, pictures and graphics. 

At our peak we had over 250 pages of content and this made the difference when our buyers were searching for items that we offered. We dominated certain categories and it was all based on the content that we had on our website.

The thing is in today’s online environment you have sooo many options when it comes to marketing. From directories and pay-per-click ads to Local search and the magic bullet website. The list is so long that your head spins and wallet can get empty really fast.

Small business is tough enough as it is and online marketing can make it even tougher, especially when your phone is ringing every day with people who want your money and magic bullets by the dozen.

You’ve heard it all just like I have.

content marketing online
“Target Market with Content Marketing Online”

And this is why content marketing online could be what separates you from your competition. Plus you can target market much better and increase sales, which could make for a more profitable month or year!

Here are Three Things that You Need to Know about Content Marketing Online for Small Business:

  1. It pays to have a Content Blueprint just like you have a business and/or marketing plan. No blueprint – lots of confusion and headaches. A clear, well put together blueprint is like a good roadmap that leads you to your destination.
  1. Quality Content Creation can be easy or it can be really hard. Easy is better and sometimes this needs to be handled by someone other than yourself. Either way you want to make sure that there’s quality in what you create. Content, Content, Content. Quality original content that connects you with your buying market online.
  1. Good Content Distribution can make the difference of sales or no sales. The better the distribution of your content to your target audience, the more buyers will be attracted to you. Not rocket science. Be where your target market hangs out.

So if you are tired of spinning your wheels with ads and marketing that doesn’t seem to convert into sales…

Test content marketing online this next year and make sure to work from a blueprint.

Make sense? Good – get to work and create quality original content.

Doesn’t make sense? Need some help with some or all of it? Check out Techsmith and contact the peeps over at SBM and let ‘em know that the ClickandMortarblog.com publisher sent you. They’ll take care of your content marketing woes in a jiffy.

So now it’s time to get busy and put all of this content stuff together so you can see the benefits in your small business. 

Stay in touch and be sure to stay tuned for more on this hot topic of content marketing online.

Dave Krygier
Publisher

 PS – Keep us posted so we know how your content marketing online is coming together.

This is a Test – Only a Test – of Your Direct Response Marketing Strategy

If you woke up tomorrow and your accountant or office manager advised you that all you had left in your advertising budget for the rest of the year was $5000, how would you react and what actions would you take?

Oh, and one more thing…

The advertising has to produce sales results otherwise your business will go under.

Bummer  ☹

This scenario above is one that many a small business owner could learn from and possibly save his or her small company. You see many small business owners still believe in the old adage that you have to advertise in order to keep the people coming to their businesses, yet they don’t have a clue if any of it really works.

And they have trusted their hard earned money to certain media outlets that say it’s working, yet can’t prove that the advertising is bringing in people who are purchasing or buying products and/or services.

So again the question arises – if all you had was $5000 for the remainder of the year, would you buy media (offline or online) that simply flashed your company name and fancy photos on the screen, channel or paper or would you buy media or create content that would bring in sales?

Oh, and one more thing I didn’t mention earlier… You need good creative to attract your target market. This is where direct response marketing comes in to play.Direct Response Marketing Strategy

Yes my friend, a direct response marketing strategy could be what saves your bacon. The thing is your creative needs to be response oriented and have tracking and capture mechanisms attached so the person footing the bill can see actual results. Actual results means traffic and then you need to convert the traffic (prospect) into a new customer or client.                                              

Direct Response Marketing Strategy 

So the Direct Response Marketing Funnel & Process looks something like this…

  1. Create Good to Great Creative (words, pictures, music, voice) that is designed to attract your target audience.

  2. Find and Test Media or Content (most likely online) that your target audience is involved in.
  3. Send Your Target Audience to a page, phone or place that they can interact with you so you can share your offer.
  4. Present Your Offer and Make a New Sale, Create a New Subscriber (because you captured his or her name and info), or Created a New Interested Prospect that now knows who you are and what you do.
  5. Follow-Up with Your New Customers and Subscribers to create more sales and referrals. Utilize email software to do the heavy lifting.

Now doesn’t this direct response marketing strategy look like a better plan versus throwing your $5000 budget up on the mass media wall with little or no chance of bringing in any new business?

Remember – you only have the $5000 and it has to last you for six months. The question is will you test, make sales or throw mud up on the wall and watch it dry and flake off?

Will you create a direct response marketing strategy?

Only time will tell and in six months we’ll see if there’s a small business with your name on it in the small biz obituaries or if your sign is still lit and the phone and email are still connected.

To your direct response marketing success,

Dave Krygier
Publisher 

PS – I really meant it when I said utilize email software to do the heavy lifting, and believe me when I say you can use the software for your offline marketing too…