When it comes to list building you need to connect with your subscribers and clients.
This three part series is about the three rules that I employ in my business. The reason I have these rules is to keep myself accountable to you my subscriber and client.
My rules are simple and the first one is to Be Real.
Yes, Rule # 1 is to Be Real.
This is not the normal run of the mill series about attracting new subscribers, or how to convert and increase sales. This series is about how develop, cultivate and connect with the people on your list.
So let’s begin…
Some marketers I’ve run across in the last five years seem to think that connecting with the people on the other side of the computer screen is just a pain in the you know what. They hide behind their websites and avoid any kind of contact with their subscriber and client.
Recently as I was doing research for a project I came across some very well written content but the writer (marketer) chose to hide his or her identity on the article page, and even on the associated blog site.
The funny thing is that this individual seemed to be working on developing a list of subscribers, so why would he or she hide and avoid contact?
This strategy might work for certain web based businesses, say if you are in content or CPA marketing, but when it comes to building a list of subscribers, why would you make it difficult for your ‘customer’ to connect with you?
This immediately brought up a red flag and put up a barrier that lead me to be very cautious. So this marketer lost a potential subscriber and who knows maybe I would have become a client if the products offered met one of my needs.
This brings me back to the point about my rules…
Even though we are marketing our businesses through a web-based model, it is still important to create the connection and be real. We humans have a built in desire to connect with other human beings. So hiding behind web pages and avoiding contact is breaking my rule about being real.
It’s one thing to squeeze the searcher at your squeeze page. It is very obvious and the searcher has options. They can opt-in, save the page or hit the back key.
It’s entirely another to hide and avoid contact – especially if you are in the business of building a subscriber and client list.
Rule #1 – Be real. Being real helps you to better connect with the people on your list because list building is really about the relationship. The connection.
I’ll dig more into rules #2 and #3 in parts two and three of this series.
PS- If you are thinking about building a list of subscribers or are already in the process of doing so and haven’t picked up a copy of my List Building Guide, go get yourself a copy here.