When I hear the term increase sales to my website this always brings to mind the response if we can help you increase sales to your website, can you really handle the sales and back end service?
Increasing sales to your website really means that you have to increase the targeted traffic to your site or social media sites, and then convert that traffic through a sales funnel or sales page, if you only have one product.
Here are three ways that you can soft sell your way to success and increase sales to your website using web-based tools:
1. Create & Place Lead Generating Magnets and bring new leads and prospects your way. These magnets are designed to attract people who have a real interest in what you have to offer. A magnet can be a dedicated web page, an article, a pay per click ad, a classified ad or even a video. The idea is to create powerful, focused, lead generating magnets and then place them in areas where your target market hangs out. This is a great way to increase qualified traffic which in turn should bring you more leads and sales, if you have a product funnel in place.
2. Use Capture Mechanisms – which could be an email auto-responder, standard email, the phone or combination of the above. If you are socially savvy then utilize social media sites to connect, captivate and capture leads. The key here is to be available and willing to communicate when the prospect raises his or her hand and says I’m ready! The more leads you capture – the higher chances you have for converting them into new customers which = sales and $$$ in your bank account.
3. Study Direct Response Strategies & Tactics – If you are going to increase sales to your website you need to know the basics about direct response marketing. So read, learn, study and then apply the basics to your small business. If applied properly these strategies and tactics can help you increase sales to your website and whatever business you are in. Note: always use best practices when it comes to sales and marketing. Leave the short cuts and phony baloney to the amateurs and those that don’t want a long-term business.
Increasing sales is one thing, but taking care of customers is altogether a whole other story. When it comes down to it, you need to be able to handle the sales, service the customers and grow the relationships so you can continue to increase sales with what’s called the backend.
As I have stated in so many different articles, posts, tele-calls and products; increasing sales comes from bringing in new customers, taking care of them and also marketing to existing customers.
How to increase sales in small business is not difficult. Online or offline all you need to do is find the need, fill it and then continue to build on the relationships that you create.
Now go increase the sales in your small business and if the times comes that you need a little assistance, contact The SmallBiz Mechanic and maybe he can help you work out the kinks.