Hard to believe it’s been five years since we started this click and mortar marketing site called clickandmortarblog.com. What’s even crazier is that the amount of content pertaining to click and mortar marketing and small business that’s come through here is so much more than I originally anticipated.
As of this day we have written all but several posts in house and this was due to myself being unsure about how I was going to write, edit and do it all.
When we first started in February of 2010 I had Jeff Stuhlmiller contribute a few articles. He was kind enough to lend a hand but since then all the rest of the original posts for clickandmortarblog.com have come directly from the publisher.
Why do I share this on the eve of our 5th Anniversary? Because in this day and age of copycats and laziness, many an online marketer may take the easy road to stealing other people’s content.
Especially if he or she is working in click and mortar marketing and doesn’t understand how to create totally original content.
There are some really good to great content creators out there on the market today who work their “you know whats off” each and every day to provide businesses and organizations like yours, original videos, audios, articles, photos and graphics for clients around the world. They put their hearts into creating content that means something and is valuable to them and their clients.
Then some lazy, unethical person comes along and decides the he or she is going to scrape their website for new content that can be used for their own website or video. And do they ask for permission? Not! They copy, paste and go along their merry way. 🙁
When it comes to click and mortar marketing I know from years of experience that this happens all the time. Retail business owner A hires Writer A to write 5 blog posts for her website and social media channels.
Writer A then takes her time and the business owners money doing this, and scans the web, copying and pasting content into a word doc. Then she spends a little time rearranging the content so it looks like it’s original when it’s really not!
This is only one scenario of many that can play out for the small business owner who wants to create good to great quality original content online, but just doesn’t know.
Click and Mortar Marketing for the Small Business Owner
For a retail or service based business owner who is looking to really kick it up a notch with click and mortar marketing – always find credible/reliable sources for creating online content. That includes your photography, graphics, videos, audios and especially the words that support these.
Interview more than three people and pick the ones that understand your business and will deliver the goods on time and on budget. If you need some help with this – connect with SBM.
Your click and mortar marketing is pulling two worlds together where your buyers coexist, and thus the content needs to work together to achieve the results that you are after. You get there by using quality original content, which is the best way to go when it comes to connecting with your small business’ target market.
And if your business is utilizing click and mortar marketing you must be testing every step of the way to see what is working and what is not. That way you maximize your ROI.
Next time I’ll dig into the content strategy, so stay tuned.