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Three Things You Need to Know About Content Marketing Online for Small Business

For years and years I worked in a small business that relied on organic search traffic to drive people to our email, phones and physical locations. Organic search was our only online marketing activity for the better part of 4 years and then we added a few directories like Qwest and GTE Superpages. Content marketing online wasn’t even something we considered but it turns out that we were doing it without knowing what great results would come down the road.

We loaded up content week after week and month after month. It was tedious work, but we had a good webmaster and I fed him alot of information, pictures and graphics. 

At our peak we had over 250 pages of content and this made the difference when our buyers were searching for items that we offered. We dominated certain categories and it was all based on the content that we had on our website.

The thing is in today’s online environment you have sooo many options when it comes to marketing. From directories and pay-per-click ads to Local search and the magic bullet website. The list is so long that your head spins and wallet can get empty really fast.

Small business is tough enough as it is and online marketing can make it even tougher, especially when your phone is ringing every day with people who want your money and magic bullets by the dozen.

You’ve heard it all just like I have.

content marketing online
“Target Market with Content Marketing Online”

And this is why content marketing online could be what separates you from your competition. Plus you can target market much better and increase sales, which could make for a more profitable month or year!

Here are Three Things that You Need to Know about Content Marketing Online for Small Business:

  1. It pays to have a Content Blueprint just like you have a business and/or marketing plan. No blueprint – lots of confusion and headaches. A clear, well put together blueprint is like a good roadmap that leads you to your destination.
  1. Quality Content Creation can be easy or it can be really hard. Easy is better and sometimes this needs to be handled by someone other than yourself. Either way you want to make sure that there’s quality in what you create. Content, Content, Content. Quality original content that connects you with your buying market online.
  1. Good Content Distribution can make the difference of sales or no sales. The better the distribution of your content to your target audience, the more buyers will be attracted to you. Not rocket science. Be where your target market hangs out.

So if you are tired of spinning your wheels with ads and marketing that doesn’t seem to convert into sales…

Test content marketing online this next year and make sure to work from a blueprint.

Make sense? Good – get to work and create quality original content.

Doesn’t make sense? Need some help with some or all of it? Check out Techsmith and contact the peeps over at SBM and let ‘em know that the ClickandMortarblog.com publisher sent you. They’ll take care of your content marketing woes in a jiffy.

So now it’s time to get busy and put all of this content stuff together so you can see the benefits in your small business. 

Stay in touch and be sure to stay tuned for more on this hot topic of content marketing online.

Dave Krygier

 PS – Keep us posted so we know how your content marketing online is coming together.

Content Marketing for Small Business

Content marketing for small business is one of the best ways to generate targeted traffic if you know how to do it and understand the ins and outs of content creation and distribution.

Recently I was meeting with a client and he was struggling to put all the pieces together for his small business. The thing is he really understood the big picture and where he wanted to go, it’s just that he was overwhelmed and needed some direction with how to do content marketing and make it pay off.

I then proceeded to work with him on his content strategy and blueprint so he could better define his objectives and get the work done sooner than later.

Just to clear the air about content marketing:

1. Content marketing in and by itself will not make you one red cent, unless someone pays you for your content on a fee or royalty basis.

2. Content marketing for small business is just one way to generate traffic, but you need to monetize that traffic through products, services and/or information. These products, services and/or information can be your own or someone else’s through an affiliate program.

3. You must Create the Content and write up a storm or hire others to do the leg work for you and then edit till the cows come home. If you don’t like to write then hiring writers through outsourcing sites can work to your advantage, but I suggest you test every writer that you decide to work with.

4. Content marketing is not going to be the right fit for some small businesses.

On another note: Info Overload can rear its ugly head when you dig into content marketing so make sure to watch for this time waster and be aware of distractions, especially when you are writing and editing.

It’s recommended to have a simple a plan and not over complicate the processes. That’s right – keep it simple and remember that your plan is designed for you and not someone else.

It is as simple as A, B, C…

A. Create the outline of the articles and content that you are going to write.

B. Determine where you are going to post your content.

C. Write original content and distribute it according to your plan.

Here are some suggestions to get you started posting your content:

  • Your Blog that connects to your site, social media and article directories.
  • Guest blog on niche specific sites that relate to your business or niche.
  • Article Directories – lead generated articles that point to your various sites.
  • Your Website pages – content that directly relates to your business and niche.
  • Other Niche Websites that relate to your business – you provide the article content.
  • Social Media Bookmarking sites – Post your content here to gain visibility.

Content marketing is really not that tough, but it does take time and effort to put it all together. So if need a simple content marketing plan for your small business The SmallBiz Mechanic may be able to help you put it together.

Dave Krygier

PS – One of the Secrets of The Tiny Store was the content we added over the months and years. This might interest you if your small business is looking to grow and expand on the web.