As a small business owner you have to make countless decisions every day that not only impact your life but those around you. Ever heard that life is about the decisions we make and actions we take? Does your gut ever tell you to do something and you decide to go a different direction? Gut feelings come into play all the time and you might take notice of them or ignore them. Sometimes I refer to my gut as the little man on my shoulder.
I started the outline of this article earlier in the summer and then decided to complete it after receiving a listen to your gut email from well respected Internet marketer Perry Marshall.
My wife and I finally learned after so many years that if we go with our gut, things generally turn out fine. When we deviate and don’t listen to our gut, we end up with headache, heartache and sometimes a lower balance in the bank account.
Here are a few examples so you can see how gut feelings played out in both my business and personal life.
During recent discussions with an associate, my gut started telling me to make a change. Something just didn’t seem right with this particular venture and it was time to make a decision one way or the other. Things had not been going well and although the risk was low, it just seemed like the main person driving the ship was making quick, snap decisions, without thinking things through. It turns out that my gut instinct was right and I made the right decision, and I’m so glad that I did.
On a personal note…..earlier this year my wife and I needed to make a decision regarding soccer for one of our children. We decided to switch clubs thinking that we could save money and still receive quality coaching. During a six week period we both started to see that the decision we made was the wrong decision. The coach was unstable, didn’t communicate at all, and had a very derogatory attitude. Finally, the coach made some comments that put us over the edge and we immediately contacted the original club we were associated with. Thankfully the original club still had a position open in their roster and our daughter has continued to have a great experience. You know the saying, the grass isn’t always greener on the other side. It turned out to be a great decision because four weeks after we made the switch, this coach went too far and was removed from coaching the team.
We all get gut feelings at one time or another. Have you ever had gut feelings about something to do with your small business? Maybe it was a marketing or advertising campaign that just didn’t go the way you thought it should? Ever made a decision, going against your gut feeling, and it turned out that it cost you money, time, or both? Maybe you’re working in a weakness area and things just don’t seem to be going your way.
My recommendation is for you to listen to your gut. If you know that something isn’t right and you need to make a change to get back on course, take some time to review and analyze, weighing out all the positives and negatives.
In many cases this review can be what helps you make a quality decision. In many cases it might be worth talking with an associate or mentor before making a serious business decision.
If you need help when it comes to strategies and tactics for your small business, check out this guide .
Dave Krygier
Publisher
