Years ago before the dotcom boom there was a small niche business located in the backyard of ‘The Big M’ in Redmond, Washington. What started out as a brick mortar model with one full time employee, one phone line and one product, bloomed into a thriving diverse enterprise. This small business had its ups and downs just like all businesses that get started on a shoestring. Eventually things started to gel and opportunities opened up that the local competition didn’t see or care to see. When most startups are starting to falter and fade, this one started to pickup steam and capture new customers.
Over the years this little brick and mortar business grew and grew along with the surrounding community until the arrival of the web in August of 1995. Thus they entered the world of click and mortar and started on a new journey that would increase sales and over all revenues. The Internet brought on a totally new dimension that enabled the little enterprise to expand its horizons and reach out to the far corners of the globe. With clients from all over the world, calls and emails would make their way from far away places like Australia, The Netherlands, and even a research outpost in Antarctica.
And so business continued on until the fall of 2001 when it finally changed hands. Some will say that the timing was impeccable and I’d have to agree. But what really made this small business a success were the people that worked there and their dedication and hard work.
Tales like these are abundant in the land of small business and we’ll be sharing more as time goes on.