“EMT”

The subject you need to know to know about today is the subject line in your emails that you send to your subscribers and clients. Does the EMT above make sense or did you miss the connection to the post title above?

Ok – onward, upward and to today’s topic….

When it comes to email marketing, one thing that drives me nuts is an off-liner (traditional, brick and mortar business owner) who doesn’t know what to put in the subject lines of their emails. It’s like they guess or just pull a rabbit out of the hat and click control v.

The subject line is what gets us humans to open the message.

The subject line is the headline to your marketing message and the key that opens the door.

Many times the traditional business owner (who I refer to as an off-liner) will just throw what ever onto the subject line along with a one to two page crammed together news blurb or whatever he or she thinks is relevant and/or urgent. They send the usual weekly e-letter with subject lines that don’t tie into a headline or the body copy and usually have so much cut and pasted content that it looks like a supermarket bulletin board!

BORING, BORING, BORING!

What these types need is excitement and enthusiasm or something so interesting that the reader is ready and willing to open the next message.

That something could be an audio or video link in the body of the email that leads to an interview. Or maybe a refreshing article that pertains to your niche and what they are subscribed to.

The nonchalant attitude of just sending info with no links to click on is about as dumb as driving over a snow-covered mountain pass with bald tires. And yours truly is guilty as charged for doing this in the past.  (no links to click that is)

So here are my email marketing tips for you today:

When writing your …

Subject Line (headline)  – Make sure that the words stand out and say, HEY YOU!  Because these words generally determine if the subscriber is going to open the email.

Intro sentence (subheadline) – Use words that keeps the subscriber’s attention so they read through to your message.

Body Copy – Remember to include a link to something else of interest, like an article, video, blog post, or even a sales page.

Close – Use a simple call to action, a thank you, a lead in to the next message, that may or may not include an additional link.

PS – This is your final chance to catch the reader’s attention. Use it wisely.

Now there are alot of different ways to develop and write email campaigns and you might have a solid strategy that works and is driving new subscribers your way.

If this is not the case, then subscribe to The List Building Guide and get on the right track.

Dave Krygier
Publisher