Even with all the new social media sites, text marketing, video marketing, blog marketing and every other kind of marketing, email marketing is still one of the best ways to communicate and connect with your prospects, subscribers and customers.
But why is it that the emails sent by retailers and service businesses seem to be the same ole’ broadcast with a drab layout and too much information.
This hasn’t changed much since the late 1990’s. In most cases all you will see is sell, sell, sell, sell – blah, blah, blah… It’s a tragedy that I see all the time. From big corporations to the smallest of small businesses, the list is long.
Now you can avoid this if you are going to build your subscriber and customer list by using email marketing.
When it comes to Email Marketing Strategies for small business, here is one you might consider:
With this strategy the idea is to Captivate the Subscriber(who may also be a customer) so he or she really looks forward to receiving your emails. Below are three different examples of how you can do this.
1. Write a Story Board just like you would if you were creating a mini-series for Television. Not that you have to be a screenwriter, but you need to tell the story over a period of time, breaking it down into little gems and nuggets to keep the subscriber’s attention.
2. Write Often and Daily if possible. The more often you write the better you’ll get at it. This method basically goes like this: write an email every day and insert it into your follow- up sequence. The goal is to eventually have an email arrive in your prospect’s or customer’s inbox every day. With this method you effectively polarize the reader, capture their attention and if your content is interesting, they will stay subscribed and purchase your products, services or information.
3. Write in Blocks as this creates continuity. So if you are going to write about indoor organic gardening, then write a series of 10 to 20 messages that covers the topic from A to Z or tells the story. Simply create an outline about the topic and then translate this outline into the individual emails. This method works well with number two from above and you might find that your blocks will fit with certain emails, if they are within the same niche or business category.
No matter what email strategy you use(mine, your own or some other marketer’s), I recommend that you utilize an email auto-responder versus your own email program like Outlook or Gmail. There are lots of reasons for this, but primarily the email software allows you to keep your database up to date, track and sequence your messages and provide a vehicle for permission based marketing.
With all this said I hope you take your email marketing seriously and develop relationships with your prospects, subscribers and customers.
To your email success,