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Mobile Marketing & Your Small Business

Mobile marketing is becoming a force to be reckoned with and I hope your small business is riding this technological wave to bring you more leads and customers.

Marketing online is shifting to the mobile platforms and those businesses that are taking advantage of this shift are, and will see both traffic and conversions if they know how to adapt, attract and capture.

This past October Mobile web traffic passed the 10% mark for the first time ever.

Mobile accounted for 10.3% of total web traffic in October 2012. Believe it or not this figure is about double the 5.6% at the same time in 2011. This total does include both mobile devices and tablets.

Now with that said, The Big G still owns 89 percent of the Mobile Search Market but Apple fans still represent 60% of the mobile web browsers, whileThe Big G’s handsets make up 26%. This leaves Blackberry, Opera Mini, Symbian, Msoft IE with the balance of the mobile browsing out there. This last group is a small percentage and who would have thought that Blackberry would be in the back of the pack, considering they were one of the first to the party.

Ok – enough with the stats.

My questions to you about mobile are these…

1. Is your business mobilized? Meaning, is it ready to attract and capture searchers in the mobile environment?

2. If Your Small Business is ready and you are mobile enabled, then are you staying on top of what to do next and maximizing all your opportunities.

So this leads me back to the question; What does it mean to be mobile?

Here are the simple answers:

1. Your site needs to display properly on a mobile device. And this means that it needs to be simple and fast to navigate, which only a mobile site or fully responsive website can do. Two, three or four simple touches. Or maybe more if you are ordering takeout or a double tall frap with no whip and extra hot. 🙂

2. You need to show up in the search engines and especially when a mobile user is searching for your business. Keep it simple and do the work so your business is listed on all the search engines, directories and citation sites.

3. You need to be actively utilizing marketing avenues like ads on mobile devices and mobile apps that stay planted on your prospects and customers mobile device screen top. I would say desktop but that just doesn’t make sense does it?

So if you find yourself stuck in the mobile mud and need some help getting unstuck, then contact the Mobile Marketing Mechanic and his team will pull out the gear to get you mobile in a jiffy.

To your mobile marketing success,

Dave Krygier

PS – The stats I mentioned above were not pulled out of a hat but are quoted from Netmarketshare. So they get the stat gathering credit.