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Lead Capture Basics – 2 Options to Get You Started

Previously I wrote about Lead Generation and three ways that you generate leads for your small business. Today I want to cover the lead capture page and also a simple way that you can connect with a searcher who is more than just a looker.

If you are having a tough time bringing in new leads and prospects, these two options may be just the ticket for you to capture more than your fair share of leads through the web. Plus if you do use traditional methods like direct mail or other offline marketing, then you might be able to increase responses and the actions of those who come across your path.

But before I go into detail here, know this:

Not every searcher who comes to your website or lead capture page will be interested in what you have to offer. The fact is only a certain percentage of people will be open and decide to come into your world, so once the searcher becomes a lead and is captured – it is your job to connect and close the sale.

Lead Capture can be a web form on the front page of your website and then have links or it can be a call to action like a Call Now button with a phone number in it. The objective here is simple – you need to capture leads and want to make it easy for the searcher/visitor to opt-in or make a phone call.

Here are two options for you to consider when it comes to Lead Capture:

1.    Setup an Email Auto-Responder and create a web form that you place on your home page or dedicated squeeze page. The web form looks like a box and has a place for the searcher to enter his or her email and other information that you require. The squeeze page is one of the best ways to attract and capture targeted searchers but you’ll want to Build Pages Fast and be able to capture leads as soon as possible.

2.    Create a Click to Call button and place it on several areas of your website so   searchers will know that you offer this option. Click to call is a great option, especially if your business is locally oriented or you offer consulting or services. The phone and connecting with a lead when he or she is in the research or buying mode can make the difference of whether you make a sale or gain a new subscriber.

Either way you need to make the web form or click to call visible and attractive so the visitor who make their way to your site can take action. Now you can also send the searcher to articles or a social media site or a chat session. But if you are looking to develop new business and capture leads consistently, then email and phone are two of the best ways to go.

Remember – it’s about capturing leads and then converting them. Always keep this in mind as you setup and develop your own lead capture system and contact The SmallBiz Mechanic if you get stuck along the way.

Dave Krygier