Back in 1987 I entered the world of radio as a young buck with zero broadcast experience. But I was able to go mobile with my EF Johnson car phone. It was a whirlwind adventure as I learned about the broadcast medium that would be a part of my life until late 2004.
From promotions to commercials to jingles to business…I sure had a good time during those years. And I never worked as an employee for one station. I was always on the agency and client side of the equation.
Today radio is morphing into an online medium that is really proving itself in certain markets.
When you consider that listeners can download a mobile app and stay connected to any number of stations 24/7, it’s a wonderful way to attract and connect for a small business or organization. I mean, it’s become trackable due to the web and now you can measure, test and really see what works. So why not go mobile with your marketing by attracting and connecting with digital radio.
Before the mobile technology, we had to use phone numbers, tracking URL’s, online registration forms or actual physical paper to really get a good idea if a campaign was working. It was just so difficult to measure, even using these methods.
Now you can reach your audience 7 days a week, and if you really understand and implement direct response marketing you can see and track the results very fast. Plus you can even split test.
Now maybe I’m a little slow to the party and that’s probably the case but know that I really believe you as a business owner could possibly be attracting new customers, clients, patients or subscribers, sooner than later by utilizing online radio via mobile.
The radio of old is still a viable format for reaching certain audiences, but know that by combining the old with the new, you can target, reach and attract people to your offer like never before. It’s a growing online segment that is worth serious investigation and mark my words as the world of mobile continues to grow by leaps and bounds you will see the radio apps appearing on more and more mobile phones, pads and tablets.
Radio might still be an old medium to many traditionalists, but to this writer the future looks very bright as the digital age brings about the changes.
Yes, my loyal reader, the digital age is bringing about a change that you can either embrace or ignore. It’s that simple. You can be apart of this massive shift and attract new customers or sit on the sidelines and watch your competitors clean your clock.
So now is the time to go mobile and utilize digital radio. Turn it on, turn it up and you could see new business coming your way in a jiffy.
To your mobile marketing success,
PS – The Small Biz Mechanics have been busier than ever working on the latest mobile marketing solutions, plus they’ve been tuning up a few old fixer uppers. If your old clunker marketing needs an overhaul, they might be able to look under the hood and tweak a few things.