What is an email autoresponder and how does a small business use it?
The email auto responder is online software generally provided by a third party company. This software is what enables you, the small business owner, to capture, communicate and sell to the people on your email list plus have the ability to track and have access to data through detailed reports.
The email auto responder company that you as a business owner choose to use is an extremely important decision and should not be taken lightly. This company is going to be providing you with software and maintaining the database of subscribers that you accumulate. Without the auto responder it would be virtually impossible to develop and grow a list of subscribers online.
When I initially was looking for email software I tested two different products and ended up going with Aweber because of the simplicity and ease of use.
In my opinion their setup and interface was and still is one of the best on the market for email marketing, especially the beginner or those that are less technical when it comes to computers and software.
Auto-responder software provides many different features like the lead capture forms, an email interface, a database and reports for the user to review and analyze data for marketing purposes.
One of the best things about online email software is that if you happen to be involved in a traditional brick and mortar business, you can setup the email auto-responder and market to both prospects and clients with out a complex web site.
This is due in part to the simple web forms that the 3rd party software company provides. These forms can be posted anywhere and in some cases the company will also host the form for the business.
So for those people that want to keep it really simple, the lead capture web form can be used on social media sites like Facebook and on blog sites just like this one.
No matter which email software you choose for your business, make sure that the company has great support and provides you with an online resource for answering questions.
I’ve trusted Aweber and so far it’s been a great experience.
By the way, if you want more information about email marketing, check out my post about it by clicking here.
To your success,