Back in the early days of the web it seemed that life was so much simpler. There was dial up, one email account, simple search, AOL, Compuserve, Netscape and Yahoo. The search engines didn’t seem to change much and our business cruised along at a steady pace for 6 years. Was there more beneath the surface? Probably, but I didn’t care to participate and this was life as we knew it, so looking back I really enjoyed the ride. I learned a lot, made mistakes, and grew our business to the point of selling it in 2001.
Long gone is the day of only NBC, ABC, CBS, PBS and a few other local or independent stations on a black and white TV set. This is what I relate to with the early days of the web, HTML 1.0 and really ugly static pages.
Today’s world wide web or Web 2.0 is a much more complicated world.There’s a long list of channels and technology that seem to change and grow on a weekly basis. Google, Yahoo, Bing, Facebook, You Tube, Twitter, Pinterest, Digg, Yelp, Urbanspoon, Trip Advisor, Hundreds of Directories, Amazon, AOL, WordPress, Blogs, Forums, Tablets, Pads, High speed connections and the list just keeps on going.
So the big question is how do we continue to connect with our prospects, subscribers and customers with so many channels available to us? Well to start with I believe that you need to know your PSC more intimately than ever before. In order to connect and communicate you need to know the following:
- What they like and don’t like?
- Where they hang out?
- How they like to be communicated to?
- Why should they listen to and connect with you?
- When they like to connect?
- Who they already hang with?
Web 2.0 Marketing allows us to reach out and connect more so than ever before. All you need to do is take the time to search for the channels that your target market is attached to and reach out so the individuals know you’re there.
For some it’s still through organic search, others it’s paid search marketing, and yet for others it’s using social channels like Facebook, Google Plus and Pinterest.
But you need to focus and pinpoint which channels you are going to work on and in. This is a key to web 2.0 marketing and your ability to connect with people on a level that we have only sort of known in the real world of live networking.
My opinion is this…never has there been a time when one could create a niche and have sales within days and more new connections than ever before. Yes – when you know where the buyers are and what they want to buy…
All you need is the product, service or information they hunger for and a way to deliver it to them as fast as possible.
And by the way, there’s still one ancient channel that all users of the web still use at some point – Ye ole’ electronic mail. Yes, email is still alive believe it or not. But I’ll leave this subject and it’s long list of topics for another day and time.
Until then, do your research, dig deep and start connecting versus throwing mud up on the wall. And leave that old, antiquated outdated analog technology on the history shelf so you have something to talk about with the relatives at Thanksgiving.
To Your Web 2.0 Success,