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Testing to Success with Web 2.0 Marketing

As I mentioned in “How to Reach Your Target Market”, you really need to work on and develop specific channels that work best for your business or organization. This takes time and testing to come up with the best combinations if you really want to make the biggest impact and achieve the best results.

Some channels will work better than others for certain businesses. With Web 2.0 marketing you have so many options to choose from.

For some businesses and professionals the Linked In social platform works really well. For others they like pay per click advertising, Facebook, Pinterest and some banner ads sprinkled into the mix. Others prefer posting on blogs and content marketing along with some video ads on select channels. 

During one of my test campaigns I focused on Twitter, Digg, Stumble Upon and mixed in Facebook. This particular test utilized original content and was designed to build credibility and attract prospects for coaching. All in all it was a success but had I not done certain things a certain way, we may have wasted a bunch of time and money.

So the important thing to remember here is to test. TEST, TEST, TEST and narrow down which channels and sub channels work best for you and your business.

The big question is…

Which channels are best for you and when you finally get the right ones tuned in and working for you, how do you maximize the marketing to get the best ROMI and penetration within a particular segment?

You will only know if you start and then test because throwing mud up on the wall in today’s web world is just not a wise use one’s time and resources.

The one thing I have seen since early 2010 is businesses and organizations that just don’t understand how to connect all the pieces of the puzzle. They just post on their social media pages, send broadcast emails and use PPC along with fragmented organic search campaigns.

This is better than not anything at all, but to really make it work, it takes time but not as much as most businesses owners take. 

The one test campaign that I mentioned earlier was launched in a matter of days and then run over a period of months. The strategy worked pretty good and enabled me to see how my content was viewed and received plus we were able to drive some targeted traffic to tele-calls. For content marketing, Digg and Stumble worked well with my blog, and Twitter spread the word whenever we posted.

Web 2.0 allows you to do more than just post and post and post; hoping that someone likes the post enough to click or engage in conversation. With all the available channels available you have access to it’s pretty easy to plan, setup and launch test campaigns if you work at it. All you need to do pick the channel or channels(s), create the plan and then get busy testing to see if it works and brings you the results.

So plan the work, work the plan and test, test, test your way to more products, services and information sold.

Until next time,

Dave Krygier

PS – If you get stuck along the way and need some guidance or help, the Small Biz Mechanic may be able to help you get unstuck with one of his special tools or tactics. 🙂




Web 2.0 Marketing – Your High Speed Connection

Back in the early days of the web it seemed that life was so  much simpler. There was dial up, one email account, simple search, AOL, Compuserve, Netscape and Yahoo. The search engines didn’t seem to change much and our business cruised along at a steady pace for 6 years. Was there more beneath the surface? Probably, but I didn’t care to participate and this was life as we knew it, so looking back I really enjoyed the ride. I learned a lot, made mistakes, and grew our business to the point of selling it in 2001.

Long gone is the day of only NBC, ABC, CBS, PBS and a few other local or independent stations on a black and white TV set. This is what I relate to with the early days of the web, HTML 1.0 and really ugly static pages.

Today’s world wide web or Web 2.0 is a much more complicated world.There’s a long list of channels and technology that seem to change and grow on a weekly basis. Google, Yahoo, Bing, Facebook, You Tube, Twitter, Pinterest, Digg, Yelp, Urbanspoon, Trip Advisor, Hundreds of Directories, Amazon, AOL, WordPress, Blogs, Forums, Tablets, Pads, High speed connections and the list just keeps on going.

So the big question is how do we continue to connect with our prospects, subscribers and customers with so many channels available to us? Well to start with I believe that you need to know your PSC more intimately than ever before. In order to connect and communicate you need to know the following:

  • What they like and don’t like?
  • Where they hang out?
  • How they like to be communicated to?
  • Why should they listen to and connect with you?
  • When they like to connect?
  • Who they already hang with?

Web 2.0 Marketing allows us to reach out and connect more so than ever before. All you need to do is take the time to search for the channels that your target market is attached to and reach out so the individuals know you’re there.

For some it’s still through organic search, others it’s paid search marketing, and yet for others it’s using social channels like Facebook, Google Plus and Pinterest.

But you need to focus and pinpoint which channels you are going to work on and in. This is a key to web 2.0 marketing and your ability to connect with people on a level that we have only sort of known in the real world of live networking.

My opinion is this…never has there been a time when one could create a niche and have sales within days and more new connections than ever before. Yes – when you know where the buyers are and what they want to buy…

All you need is the product, service or information they hunger for and a way to deliver it to them as fast as possible.

And by the way, there’s still one ancient channel that all users of the web still use at some point – Ye ole’ electronic mail. Yes, email is still alive believe it or not. But I’ll leave this subject and it’s long list of topics for another day and time.

Until then, do your research, dig deep and start connecting versus throwing mud up on the wall. And leave that old, antiquated outdated analog technology on the history shelf so you have something to talk about with the relatives at Thanksgiving.

To Your Web 2.0 Success,

Dave Krygier