We all have strengths and weaknesses yet as small business owners it sometimes seems that the weaknesses can tend to get in the way and even distract us from what we do best.
When I first wrote about this topic a few years ago I myself was in the middle of yet another change and it was a change for the good. A change that allowed me to work in a strength area.
Over the years it had become apparent to me that working in areas that I was weak caused more pain and frustration. So I started to look at ways to work in my strength areas so I could be more productive and enjoy what I was doing.
While at The Tiny Store I was able to focus mostly on sales, marketing and business development, but still had to work on and oversee operations. We had a pretty small staff, usually under 10 people and thus I ended up wearing many different hats and became a plate spinner.
Now before I go on, credit needs to be given where credit is due. John Maxwell is the individual that really brought this whole idea to the surface – Working in ones strength areas versus working in thy weaknesses. At the time he used a scale and it made a lot of sense to me.
Working in your strength areas will take effort. I am the first one to admit that it’s really easy to get sucked back into the areas of your small business that are not strengths but weaknesses.
My suggestion to you is work in the areas or area that you really, truly enjoy.
If you are a marketing fanatic and are really great at it – work in marketing and grow as much as you can. If operations is your passion and you have a desire to grow in this area, then study, work and get busy at becoming the best you can be in small business operations.
To grow in your strength area(s) you’ll need to find help.
Here are a few suggestions:
1. Outsource your weaknesses to people who specialize in them. It may take some time but you’ll be glad you did. Outsourcing isn’t for everybody but you won’t know if it’s for you until you investigate and see who’s out there.
2. Find an assistant to help with the details and tasks that are dragging you down. This person should be someone you can count on and be willing to teach and can do the work without having to be reminded or babysat.
3. Work and develop your strengths on a daily basis. Get stronger in one area at a time. This takes time and you will need to take the time and not rush it. It’s a daily process making new habits and breaking old ones.
Believe you me I understand how overwhelming it is when it’s You Inc. and everything rides on your shoulders. It’s not easy being self employed – running your own small business.
I’m not saying it’s going to be easy to grow and focus on your strength areas every day. Take baby steps at first and work at finding people to take care of the areas of your business that are not your strengths.
Your strengths are your future, so begin to focus on them and leave the weaknesses to others. If you need some guidance and help building your strengths – contact The Small Biz Mechanic and ask for the Small Business Strength and Conditioning Plan.
To your strengths,