Home » how to build email list

Tag: how to build email list

List Building & The Sales Monster

“List Building Tales Part I”

Ok so I decided to step out with the whole ‘monster’ title. I was thinking about ‘Cookie’ but that’s been overused and since my post is about sales and list building and how they work together, I kept the ‘Monster’ intact.

This is actually part one of a two part series, so look for the second half down the road. It will be worth it.

Here we go…

Let’s get the facts straight:

#1 – List building is work. Albeit a different kind of work. If anyone tells you any different – turn and run.

#2 – List building is a business – unless you are a non-profit.

#3 – List building by itself will not make you any money until you have a product or service to sell the subscribers on the list. This product or service can be your own or someone else’s. And then…you must CONVERT the subscriber to a client in order to make a SALE, which should ultimately make you a profit.

Make ee sense?

I sure hope so.

To make list building profitable you need to sell and sell you must. But selling can be done in a way that is the opposite of the ‘hot tub and car sales way’…Yes it can be done and the monster doesn’t need to come out of the closet and jump all over your subscriber!

Sales is the what’s on the other side of the door and conversion is the key that unlocks the door. Yeh, I know – ‘Dave speak’ once again comes onto the page and interrupts the normally scheduled blog post. So just bare with me for a little longer and I’ll be wrapped up.

“A sale is a very fragile thing. And it needs to be treated as such…”

So why is it that so many people are afraid to sell?

For some reason people get online and just think they can make money hand over fist with little or no work put into the equation. It’s the preconceived notion that in the online world you can make a bundle by doing little to nothing and especially not selling.

The reality is that sales comes into the equation in just about every online business. Now there are a few exceptions like with sites that are monetized by AdSense or some other advertising platform that provides the website owner advertisers in exchange for a percentage of the click.


Learn what I refer to as ‘the art and science of persuasion’ and connecting with people. It makes selling a whole lot easier and much more fun.

Until next time,

Dave Krygier

PS- Still stuck on list building? Check out the The List Building Guide and get unstuck.



Email Marketing – “The Offliner’s Quest”

Email Marketing is one of the most powerful mediums that a small business can use to capture new prospects while better communicating and selling products and services to existing clients. Yet the more I research, the more I see offline and online businesses missing the boat and not using email marketing at all or very minimally. Some offline small businesses I’ve worked with only see email marketing as a way to blast their sale and event info to their existing list of customers.

Their perception of email marketing is simply adding the new customer to their email list and then on a monthly or quarterly basis they send out an e-blast. They yearn for more business and desire to use email, but still they search for the magic bullet that will bring new clients with wallets open.

You see us people don’t just want to know about the next biggest sale event or product launch. We like helpful, useful, quality information, especially when it pertains to a topic or subject that interests us.

Marketing via email is not just about sales, events and promotions. The idea is to connect and build a relationship with the subscriber and client.

In some cases the new client just needs more info and can be warmed up to an upsell with high quality content. So these content messages need to be mixed with sales messages allowing for the small business marketer to build up credibility and not just be a sales promoter.

Which means the better quality the content is, the more likely the subscriber is to open and read your messages.

With high quality content you need to focus on connecting with your subscriber so he or she looks forward to receiving, opening and reading your emails. And if you create the content right, then you can lead right up to your offers with credibility and keep the subscribers attention at the same time.

As an offliner with little or no experience in online marketing, you can market with email and develop a list of new subscribers and clients. Just remember to build value with high quality content and learn how to connect and cultivate the relationship, just like The List Building Guide teaches.

In the end it’s all about conversions and return on investment. If you build the list of subscribers, really connect and then offer products and services that meet their needs, then you should see more conversions and this should equate to $$ in your pocket.

Until next time,

Dave Krygier

What is Email Marketing?

What is Email Marketing and how do you use it in your small business?

Email marketing by definition is the process or technique of promoting, selling, and distributing a product, service & information by utilizing the digital channel of email.

Email marketing finds its roots in the offline world of direct mail where companies build databases of prospects and client names & addresses. These databases, otherwise known as lists are developed over time and in some cases used to be rented by list brokers to the company who was looking to mail to a specific region or demographic.

It’s important to understand how offline direct mail/direct response has impacted email marketing, so if you decide to use this channel you’ll be able to better understand and comprehend how to maximize your efforts.

Email Marketing for the Online Marketer

As one of the most powerful tools for businesses to communicate and connect with their subscribers and clients, email marketing is the medium by which both offline or online businesses can sell products and services in addition to surveying and providing quality information to the end user (subscriber or client).

Email marketing is the one communication channel that allows for different variations of messages, from HTML or text and can also include video and audio(link) to mix things up. With online software called auto responders, email marketing has become even more popular in the last decade, allowing more and more businesses to expand their horizons. Without this valuable software it would be nearly impossible to develop and grow an email list of any size.

There are a number of functions that the email software provides, allowing the marketer to create, develop and manage the list of subscribers and clients.

Four of these Features are:

  1. The Lead capture web form.
  2. The Interface to create, write and store email messages.
  3. The Database which maintains the subscriber’s information.
  4. The Reports that provide the marketer with a variety of useful information.

So email marketing now enables the online and offline marketer/business to develop relationships and have a sales channel that was never possible in the offline channel of direct mail.

Should you decide to take the next step and into the world of email marketing, subscribe here and get your hands on the List Building Guide.