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Reality & Gut Checks

Today is one of those days that I’m going to step away from the norm and talk turkey about business and marketing online. It’s not my usual post and some might even call it a bit of a rant.

Here goes…

Do you get tired of the cheesy pitches and phony baloney
classless marketing? I know I sure do and I see this kind
of stuff all the time.

It’s the marketing that reminds of the spa or car salesperson
who will do anything to close the transaction, including
altering the truth. It’s the marketing that just makes me turn
away and shake my head.

In several of my previous posts I mentioned being real.
It’s actually my Rule #1. But being real is what seems to
be missing in many online marketers’ campaigns and websites.

It’s like they threw out the morals and scruples with the trash
and just don’t give a you know what.

Well you know what…be real. Tell your story. Tell it like it is.
Your subscribers and customers (or clients) will respect you
and you’ll sleep better at night.

Now if you happen to be reading this and your online business
doesn’t have to do anything with building a list of subscribers,
then you already know or should already know that it takes
money to make money online.

That’s Reality. You have to market, even if it’s not through ppc, banners
classifieds, and what is referred to as paid advertising.

Oh and for the crowd that is into natural organic search and content marketing…
Your time is worth something so don’t give me the line that SEO and blogging are free and you don’t pay anything for either. Because I got news for you! You are either paying someone to do it for you or you are doing it yourself and take the time to do the work.

If you consider the work that you do is free, because there’s not any cashola changing hands, then I think you need a GUT CHECK! Because your time is worth something! It’s not free!

I see the word FREE everywhere. Lots of searches for FREE this and FREE that. Get this for FREE, that for FREE, etc…

I mean – you work at a job or business offline where free is a rare commodity these days, but when it comes to online – it’s gotta be free?

The new person asks, “Where do I find free traffic, free advice, free ads
and free websites?” It’s like they’re at the Internet food bank!

Let me put it to you this way:

You are building a business online and that means you need to
work and you will need to pay the price.

That price is different for everyone, but everyone pays it.

Now the work may only be one to two hours a day part-time or it may
be more than that. Either way – you need to do the work.

So go build your business and be real, so you can stay in the land of the self-employed.