“The Secret is in the list,” the Internet Marketer says to his prospect. Kind of like the spider inviting the fly over to his web for dinner.

The real secret, which really isn’t a secret at all is this…The list is only part of the total equation.

The other part of the equation is that one needs to monetize the list in order to make any money. I go into this more in depth in this article about How to Convert Subscribers into Buyers. So if this topic interests you, click on the link and check it out.

Now if you are building a business online I am going to assume (which I don’t usually do) that you have a need and desire to make some kind of income.

As far as list building goes…you will need products and/or services in your sales funnel in order to see any kind of revenue come your way.

To monetize the list of subscribers you need to offer them products and/or services that are related to your business (niche) plus the subscriber must be in the marketplace for these particular products and services.

It’s the same in the offline world.

Yeh, I know, it all sounds so simple. It is truly that simple. Really it is.

And that’s why this article is so short, because list building is really simple.

Here is the overview:

1. Find people who have interest in your niche.

2. Attract them to your squeeze page and make them an offer they cannot refuse.

3. Treat them like your friends and along the way offer your products and/or services.

4. When your subscriber purchases, he or she becomes a buyer and you make money.

Not rocket science. Not a huge mathematical equation.

So if you want more insights and tips on list building – subscribe here.

Dave Krygier
Publisher