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List Building & The Sales Monster

“List Building Tales Part I”

Ok so I decided to step out with the whole ‘monster’ title. I was thinking about ‘Cookie’ but that’s been overused and since my post is about sales and list building and how they work together, I kept the ‘Monster’ intact.

This is actually part one of a two part series, so look for the second half down the road. It will be worth it.

Here we go…

Let’s get the facts straight:

#1 – List building is work. Albeit a different kind of work. If anyone tells you any different – turn and run.

#2 – List building is a business – unless you are a non-profit.

#3 – List building by itself will not make you any money until you have a product or service to sell the subscribers on the list. This product or service can be your own or someone else’s. And then…you must CONVERT the subscriber to a client in order to make a SALE, which should ultimately make you a profit.

Make ee sense?

I sure hope so.

To make list building profitable you need to sell and sell you must. But selling can be done in a way that is the opposite of the ‘hot tub and car sales way’…Yes it can be done and the monster doesn’t need to come out of the closet and jump all over your subscriber!

Sales is the what’s on the other side of the door and conversion is the key that unlocks the door. Yeh, I know – ‘Dave speak’ once again comes onto the page and interrupts the normally scheduled blog post. So just bare with me for a little longer and I’ll be wrapped up.

“A sale is a very fragile thing. And it needs to be treated as such…”

So why is it that so many people are afraid to sell?

For some reason people get online and just think they can make money hand over fist with little or no work put into the equation. It’s the preconceived notion that in the online world you can make a bundle by doing little to nothing and especially not selling.

The reality is that sales comes into the equation in just about every online business. Now there are a few exceptions like with sites that are monetized by AdSense or some other advertising platform that provides the website owner advertisers in exchange for a percentage of the click.


Learn what I refer to as ‘the art and science of persuasion’ and connecting with people. It makes selling a whole lot easier and much more fun.

Until next time,

Dave Krygier

PS- Still stuck on list building? Check out the The List Building Guide and get unstuck.