This article is really directed towards the business that is struggling with ways to capture leads on their website.
Maybe you already have a customer list but haven’t been able to figure out how to further monetize it using email and web-based applications?
Maybe you have yet to develop an online customer list but cannot seem to figure out how to put all the pieces together?
I think many small businesses find themselves at a crossroads where the offline marketing is coming up against the online marketing and they need to figure out how to make the two mesh.
Over the years I’ve seen businesses cheap out on their email lists but invest tens of thousands of dollars on their physical mailing lists because they didn’t have a clue about marketing online.
Oh they might have a Facebook page and Twitter account, so they think they are up on the current online trends, but in reality they haven’t a clue.
Here they have their existing customer both in an offline and online database yet don’t know what to send him or her except sales and promotional mailers and emails.
They miss the boat, week after week, month after month and year after year.
And continue to scratch their heads as to why they can’t seem to figure out how the Internet really works.
If this is you and you are ready to make the change and capitalize on the fact that you have people who are visiting your sites regularly, then here’s what you need to do to increase email subscriptions:
- Put a subscribe link (opt in box or form) on every page of your site. This way you are giving the visitor an opportunity to join your list.
- Add a free gift (information, trial offer, service, etc…) to entice the visitor to subscribe. People are inundated with offers so make it special.
- Put the subscribe form on your blog and post a link on any social media sites that you currently use. This way your opt-in forms are getting maximum exposure and your subscribe rates should increase over time.
- Write and send an offer to your existing subscribers that they can share with other people they know. To redeem the offer the new visitor will need to subscribe to your list.
Need more subscribers to opt-in to your email list – subscribe here – and find out how to do this.
Dave Krygier
Publisher