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How to Increase Customer Retention

Have you been searching for the magic bullet to keep your clients and subscribers around a little longer? It’s possible that you might not have to look any further than your own hand and a simple pen and paper. Read on and find out more…

Those of you who travel frequently know restaurant service varies, and can be fantastic to downright awful. During one of my frequent trips throughout the Northwest, I revisited a little airport diner that I had tested a few months earlier. This simple airport diner is one of the most unique dining establishments I’ve frequented in the last 10 years. Not only was the food really good but reasonably priced, and came with great service to boot!

As I got up to pay my bill, I noticed that the server had left me a thank you card with a personal signature. Now, in all my years of travel, I have never received a personalized thank you card from a restaurant server; only comment cards.

In my previous visit to this restaurant, I had met the owner, who also happens to be named Dave. He was obviously the one behind the great food, service, and very unique customer-grabbing thank-you cards. This extra effort has not only gained my loyalty, but left a long-lasting impression about simple methods of customer retention. You see, this small business owner utilized a simple, off-the-shelf thank-you card, but backed it up with really good food and great service.

How can you put this experience to work for you in your business?

Here are 3 Simple Tips:

1. Give thanks as much as you can on a daily basis; in person, on the phone, and by email
2. Be genuinely grateful and let your PSC (prospects, clients, and subscribers) know this
3. Go the extra mile and give your PSC something extra as a bonus with no strings attached.

Want a really simple solution about how to create a lasting impression with your clients? Check out my article about how you can create loyalty and strengthen relationships.

Also, do you want to learn how to develop new business and increase sales?
Then I suggest you Check out  my New Guide here.

Stay Tuned,

Dave Krygier