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Email Marketing – “The Offliner’s Quest”

Email Marketing is one of the most powerful mediums that a small business can use to capture new prospects while better communicating and selling products and services to existing clients. Yet the more I research, the more I see offline and online businesses missing the boat and not using email marketing at all or very minimally. Some offline small businesses I’ve worked with only see email marketing as a way to blast their sale and event info to their existing list of customers.

Their perception of email marketing is simply adding the new customer to their email list and then on a monthly or quarterly basis they send out an e-blast. They yearn for more business and desire to use email, but still they search for the magic bullet that will bring new clients with wallets open.

You see us people don’t just want to know about the next biggest sale event or product launch. We like helpful, useful, quality information, especially when it pertains to a topic or subject that interests us.

Marketing via email is not just about sales, events and promotions. The idea is to connect and build a relationship with the subscriber and client.

In some cases the new client just needs more info and can be warmed up to an upsell with high quality content. So these content messages need to be mixed with sales messages allowing for the small business marketer to build up credibility and not just be a sales promoter.

Which means the better quality the content is, the more likely the subscriber is to open and read your messages.

With high quality content you need to focus on connecting with your subscriber so he or she looks forward to receiving, opening and reading your emails. And if you create the content right, then you can lead right up to your offers with credibility and keep the subscribers attention at the same time.

As an offliner with little or no experience in online marketing, you can market with email and develop a list of new subscribers and clients. Just remember to build value with high quality content and learn how to connect and cultivate the relationship, just like The List Building Guide teaches.

In the end it’s all about conversions and return on investment. If you build the list of subscribers, really connect and then offer products and services that meet their needs, then you should see more conversions and this should equate to $$ in your pocket.

Until next time,

Dave Krygier
Publisher