For any marketer who is building a list of subscribers or for the offline enterprise that is looking to attract new online leads and communicate with existing customers, email software is a critical component to the equation.

If you are new to the world of email marketing you might want to read through my post – What is an email auto-responder and also review a few of the other articles I’ve written about the topic of list building and email marketing.

Back in early 2010 I initially tested one other email auto-responder service and it was way to complicated even for my brother-in-law the computer expert, although I believe he could have dug in and figured it out.

I have also had experience with a few clients using one of the most popular email software programs which in itself is a pretty good program but doesn’t have all the bells and whistles.

So when it comes to the best email software I’m a little biased towards one company as I like simplicity, customer service and quick reference tutorials. In my expereince the best email software for the newbie and small business has been Aweber.

Aweber is a pretty robust, solid platform that has lots of features and is pretty simple to navigate. This along with their knowledge base and excellent customer service has made me a fan.

There’s also email software by Get Response. In my opinion their platform is a little more complex but still delivers and many top marketers continue to use their services.

There are other email software programs like Constant Contact, Mailchimp, Infusionsoft and iContact. Each one has it’s own features and benefits, but when it comes down to a robust auto-responder and lead capture solution, I believe Aweber takes the cake.

From list management and settings to web form creation and installation – once you learn the software it’s pretty easy to manage and update.

Like any new software, it takes time to learn the ins and outs. Email software is no different.  But know this – if I can do it and learn how to use this software, so can you.

The best email software for small business is software that works and gets the job done with the least amount of headaches and stress.

So when it comes to email marketing campaigns and the ability to execute and manage these you need a simple solution and for small business I believe Aweber is a solid fit.

To your list building success,

Dave Krygier
Publisher