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Month: May 2012

Local Internet Marketing – Connecting the Dots

When it comes to local Internet marketing you really need to connect the dots if you are going to be visible and gain exposure in your local community.

Over the years I’ve seen so many businesses guess with their marketing like they are throwing darts at a dart board. I don’t want to seem like I’m beating a dead horse but guessing with your marketing in this day and age of the Internet is like traveling across a country without a map.

Local Internet Marketing for a small business has expanded and grown so much in the last  five years that the possibilities for visibility and connection are extremely high, if you take the time to do the work and put the puzzle together.

When it comes to local Internet marketing you as a small business owner have more online tools available to you today than ever before. Tools like local directories, maps, links to phone numbers, google places, email marketing, social media and the good ole’ search engine organic listings.

If you happen to live close or in my neck of the woods, Eastern Washington or Northern Idaho, then you already know that small business is a big part of the many local communities that comprise this region. But one thing to consider is that local web-based marketing in a town like Spokane, Washington might be a bit different than say Sandpoint, Idaho.

This leads me to how you can connect the dots and develop a local Internet marketing strategy for your small business.

Basically what you need to do is come up with a plan that works specifically for your small business, not some cookie cutter formula that is mass produced like fast food.

Your strategy for local Internet marketing should be designed and customized to fit your business needs. Why – because all that matters is your business and ROI.

Remember, it’s all about keeping it simple, clear and concise, not complicated and confusing.

The Three Main Components (or pillars if you prefer) to local Internet marketing include local search optimization, email marketing and social media, but not all three are a fit for every small business. So what you need to carefully consider is which one of the three will be the most important and bring you the most ROI as soon as possible.

Then once you have determined this you can move onto the next most important component and then finally tackle the third one. This way you don’t get overwhelmed and  inundated with too much information and not enough results.

With certain strategies all three work well together. In other cases you might only use one or two.

Let’s look at the options you have available to you and your business:

1. Local Search Marketing includes organic and pay per click, directories, maps, places, phone links, videos and anything to do with the search engine. Remember visibility is key, so make sure to cover all the bases.

2. Email Marketing includes capturing leads and cultivating relationships with subscribers and existing clients. This is done through links and forms on your website pages, on your blog, in advertisements, articles and social media sites.

3. Social Media Marketing is currently one of the easiest and best ways to become visible to your local market but you’ll need to research and determine which channel is best for your business. Because not all social media sites are the same, you might find some that can help you achieve better rankings and faster ROI than others.

Ok – so that ends today’s commentary on local internet marketing. Stay tuned for part two in this series where I’ll dig further into email and combo marketing and how you can take advantage of the two together.

Dave Krygier
Publisher

Secrets of the Tiny Store

 


Startup a Business Now!

Have you got the bug to startup a business now?  Gotta get outa your job and be your own boss? Run your own show and call the shots?

Maybe it’s time you got started on your way and put your dream into motion and live it. First you need to be patient 5 minutes longer and let me share a quick story that starts out like this…

I was a young buck with entrepreneurial blood runnin’ through my veins and I desired to be in business for myself but wasn’t sure what kind of business I would start. So the GM of the business where I was working at decided to go out on a limb and start his own enterprise and asked me to come with him.

And with that we started our very own advertising and marketing agency. And boy was this a leap of faith, because neither of us had any money, never had been involved in an agency and had to bring in my uncle as a partner and co-signer on a loan. Well we got up and running but my uncle wanted to run things, and he even came into work on the books during the first week, when we opened the doors!

Aaaaaaahhhhhh! It was like – what did we do? And how do we change this?

Look – I’m not gonna tell ya all the details in this post (more about this startup story later), but I will share this…

No matter what business you choose, there will be struggles, failures, frustrations along with triumphs and victories. But just because you startup a business doesn’t mean you’ll actually make it.

 It takes persverance. It takes work. It takes time.

Because success is a journey and as long as you are moving forward or as John Maxwell puts it – “Failing Forward” – you can make it.

Back to our topic – “Startup a Business Now” and the phsycological factors that you need to address if you haven’t already done so:

You need to have the ‘mindset’ going into the startup or you’ll quit, retreat, get frustrated and second guess or maybe take the wrong path.

How do I know this? Because I’ve been around startups since I was a little kid and personally I’ve been involved in more than six startups plus worked with other entrepreneurs

So, what are you waitin’ for? The right time? The right business? For some sign? For everything to line up just right!?

Well I’m here to to tell ya this… Da bizness is not going to come knockin on ya door
and pick you up off tha sofa or out of the lazee boy chair and drop a business in your lap
like a ready made microwave meal. (a little of my New Yawk upbringing it coming out in this post –

You need to do some work…

But I believe it is ‘desire’ – yes, a true desire that will get you to start a business of your own. You may be negatively motivated, which is great. Maybe you have to get out of your job or switch careers.

Whatever it is that is motivating you to start up a business and become a member of the small business community, remember this, to start a business is one thing. To keep it going and have it succeed, let alone make a profit, is entirely a different story.

So dig deep and determine why you really desire to start your own business and then check out this Small Business Startup resource.

To your small business success,

Dave Krygier
Publisher

 

Affiliate Marketing & List Building

Affiliate marketing seems to have picked up steam over the last couple of years and there seems to be more and more products with affiliate options. This is really great for the list builder who doesn’t have a product or service to market yet, because the affiliate products can be used in the sales funnel in lieu of self-produced products.

Affiliate marketing and list building work real well together, if the list builder has relevant products in his or her funnel.

For example – If you offer organic gardening information – the products and services you recommend should be related to this topic.  And my suggestion to you is to test as many of these products or services as you can before you heavily promote them.

Now I want to make sure you understand the two sides of the affiliate coin. One side of this coin is where you as a product or service owner find affiliates to market your product or service and when they make a sale you compensate them.

The other side of this coin is where you as the affiliate, market products or services to your email list, on your websites or on other people’s sites. When a sale is made then you make a percentage of the transaction. This is what I am referring to when I mention putting affiliate products in the sales funnel.

When marketing affiliate products and services – make sure you do your homework and research.

You can do what ever you want, it’s your business and as a business owner, it’s your decision as to what products and services you buy and recommend. It’s just that you will be more believable when you recommend a product that you actually use.

I personally find it much easier to recommend products and services that I have tested and used. Over time I have developed a list of affiliate oriented products and services that work for me in my business and recommending them is a pleasure because I know they work and have had success with them.

If you want to know what that list is then check out Dave Recommend’s and see for yourself.

So my recommendation is to be up front and honest about the products and services you promote because long-term is not just about the short sale.

To your online success,

Dave Krygier
Publisher

List Building Guide

How to Increase Email Subscriptions

This article is really directed towards the business that is struggling with ways to capture leads on their website.

Maybe you already have a customer list but haven’t been able to figure out how to further monetize it using email and web-based applications?

Maybe you have yet to develop an online customer list but cannot seem to figure out how to put all the pieces together?

I think many small businesses find themselves at a crossroads where the offline marketing is coming up against the online marketing and they need to figure out how to make the two mesh.

Over the years I’ve seen businesses cheap out on their email lists but invest tens of thousands of dollars on their physical mailing lists because they didn’t have a clue about marketing online.

Oh they might have a Facebook page and Twitter account, so they think they are up on the current online trends, but in reality they haven’t a clue.

Here they have their existing customer both in an offline and online database yet don’t know what to send him or her except sales and promotional mailers and emails.

They miss the boat, week after week, month after month and year after year.

And continue to scratch their heads as to why they can’t seem to figure out how the Internet really works.

If this is you and you are ready to make the change and capitalize on the fact that you have people who are visiting your sites regularly, then here’s what you need to do to increase email subscriptions:

  1. Put a subscribe link (opt in box or form) on every page of your site. This way you are giving the visitor an opportunity to join your list.
  2. Add a free gift (information, trial offer, service, etc…) to entice the visitor to subscribe. People are inundated with offers so make it special.
  3. Put the subscribe form on your blog and post a link on any social media sites that you currently use. This way your opt-in forms are getting maximum exposure and your subscribe rates should increase over time.
  4. Write and send an offer to your existing subscribers that they can share with other people they know. To redeem the offer the new visitor will need to subscribe to your list.

Need more subscribers to opt-in to your email list – subscribe here – and find out how to do this.

Dave Krygier
Publisher

List Building & The Sales Monster

“List Building Tales Part I”

Ok so I decided to step out with the whole ‘monster’ title. I was thinking about ‘Cookie’ but that’s been overused and since my post is about sales and list building and how they work together, I kept the ‘Monster’ intact.

This is actually part one of a two part series, so look for the second half down the road. It will be worth it.

Here we go…

Let’s get the facts straight:

#1 – List building is work. Albeit a different kind of work. If anyone tells you any different – turn and run.

#2 – List building is a business – unless you are a non-profit.

#3 – List building by itself will not make you any money until you have a product or service to sell the subscribers on the list. This product or service can be your own or someone else’s. And then…you must CONVERT the subscriber to a client in order to make a SALE, which should ultimately make you a profit.

Make ee sense?

I sure hope so.

To make list building profitable you need to sell and sell you must. But selling can be done in a way that is the opposite of the ‘hot tub and car sales way’…Yes it can be done and the monster doesn’t need to come out of the closet and jump all over your subscriber!

Sales is the what’s on the other side of the door and conversion is the key that unlocks the door. Yeh, I know – ‘Dave speak’ once again comes onto the page and interrupts the normally scheduled blog post. So just bare with me for a little longer and I’ll be wrapped up.

“A sale is a very fragile thing. And it needs to be treated as such…”

So why is it that so many people are afraid to sell?

For some reason people get online and just think they can make money hand over fist with little or no work put into the equation. It’s the preconceived notion that in the online world you can make a bundle by doing little to nothing and especially not selling.

The reality is that sales comes into the equation in just about every online business. Now there are a few exceptions like with sites that are monetized by AdSense or some other advertising platform that provides the website owner advertisers in exchange for a percentage of the click.

Sooooo…..

Learn what I refer to as ‘the art and science of persuasion’ and connecting with people. It makes selling a whole lot easier and much more fun.

Until next time,

Dave Krygier

PS- Still stuck on list building? Check out the The List Building Guide and get unstuck.